Responsibilities

• You\'ll spend your morning researching and writing high-impact articles, itineraries, and blog posts that bring Washington, DC to life, ensuring every piece aligns with brand voice and audience needs.
• You\'ll jump into the Drupal CMS to build and refresh landing pages, swap out multimedia assets, and perform quality checks to ensure a seamless, accessible user experience on washington.org.
• Using tools like Google Analytics and BrightEdge, you\'ll analyze content performance and fine-tune on-page SEO and metadata to keep DC at the top of search and AI discovery results.
• You\'ll coordinate with creative and social teams to execute integrated campaigns, manage project workflows in Wrike, and support the delivery of high-engagement email marketing to stakeholders and travelers.
• Collaborates with content marketers and cross-department teams to support the development of audience-focused content for washington.org and related digital sites.
• Aligns content with brand priorities, campaigns, partnership initiatives and business objectives while supporting SEO and AI search optimization efforts.
• Researches, writes, edits and fact-checks articles, itineraries, landing pages, blog posts and campaign content.
• Supports new content creation, including partner features, campaign builds and recurring updates.
• Incorporates member and partner additions into relevant site content and responds to incoming content requests through Wrike.
• Builds, lays out and updates landing pages, blog posts and evergreen guides within the CMS (Drupal).
• Maintains site accuracy and digestibility by refreshing content, replacing photos when available.
• Assists with ongoing content audits and routine site maintenance.
• Optimizes on-page copy, metadata and multimedia assets to improve SEO, AI search visibility and user engagement based on broader content team strategy.
• Uses tools such as Google Analytics and BrightEdge to interpret performance data and inform content updates and recommendations.
• Supports the execution of DDC's messaging and storytelling approach across digital platforms.
• Learns to tailor copy for different audiences – leisure travelers, members, meeting planners and stakeholders – under the guidance of the senior manager of content marketing.
• Sources, formats and publishes photos and videos that enhance digital storytelling.
• Partners with the creative and social teams to ensure visual assets meet brand standards, accessibility guidelines and are properly optimized for web use.
• Maintains editorial calendars and content timelines.
• Conducts keyword research and monitors industry trends to inform content updates and new development.