Responsibilities

• Lead the planning, strategy, styling, and growth of assigned social media and email marketing accounts.
• Develop campaign direction for client launches, promotions, events, brand awareness, engagement, retention, and sales initiatives.
• Define the objective, audience, content angle, visual direction, platform strategy, messaging, and call to action for each campaign.
• Build connected social media and email marketing plans that help move audiences from awareness to engagement, traffic, trust, and action.
• Plan and manage social media calendars, email calendars, campaign timelines, posting schedules, content priorities, and key messaging.
• Write and/or oversee captions, hooks, subject lines, preview text, email copy, calls to action, campaign flow, and audience-facing messaging.
• Set a clear creative vision for the design, photography, and video teams so content is visually aligned, brand-appropriate, current, and built for the platform where it will appear.
• Coordinate with designers, photographers, videographers, and junior team members to ensure campaign execution is polished, timely, strategic, and aligned with client goals.
• Stay current on platform trends, content formats, audience behavior, visual styles, creator formats, campaign strategies, and email marketing best practices.
• Evaluate which trends, formats, and campaign ideas are appropriate for each client based on brand voice, audience, industry, goals, and reputation.

Requirements

• 3+ years of experience in social media management, email marketing, content strategy, campaign planning, digital marketing, brand marketing, or agency work.
• Experience managing social media and/or email marketing for brands, businesses, or client accounts.
• Strong understanding of Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts, Pinterest, short-form video, social storytelling, email marketing, and campaign strategy.
• Strong awareness of platform trends, content formats, visual styles, audience behavior, brand voice, and what makes digital content feel current.
• Experience planning and managing social media calendars, email calendars, campaigns, promotions, launches, newsletters, nurture sequences, or event/product campaigns.
• Strong writing, editing, captioning, subject line, hook development, and campaign messaging skills.
• Ability to create campaign direction, not just execute assigned tasks.
• Experience working with designers, photographers, videographers, or creative production teams.
• Ability to review creative work and give clear feedback that improves quality, strategy, style, and execution.
• Experience reviewing social and email analytics and translating performance data into practical recommendations.

Preferred

• Have real experience managing social media and/or email marketing for brands, businesses, or client accounts.
• Understand how social media and email work together to build awareness, trust, traffic, leads, sales, and retention.
• Pay attention to platform trends, visual styles, content formats, audience behavior, brand voice, campaign timing, and creative direction.
• Can look at a client’s brand, audience, goals, and current content and identify what needs to improve.
• Know how to write captions, hooks, subject lines, calls to action, and campaign messaging that feel intentional and brand-aligned.
• Can set a clear vision for designers, photographers, videographers, and junior team members.
• Care about visual quality, writing quality, strategic clarity, and performance.
• Bring ideas forward instead of waiting to be handed every concept.
• Are organized enough to manage calendars, campaigns, deadlines, approvals, and multiple client priorities.
• Are comfortable with direct feedback, fast-moving work, and high standards.