Responsibilities

• Social media strategy & content creation
• Leads the day-to-day execution and ongoing improvement of Citrus County’s social media strategy, taking initiative to identify opportunities for more effective communication with residents.
• Creates and schedules content for social media channels, ensuring posts are timely, informative, accessible, and aligned with county priorities.
• Develops social media graphics, flyers, and reels that translate county information into clear, citizen-friendly content.
• Monitors and interacts with social media users, representing Citrus County in a helpful, professional manner.
• Uses social media management tools and analytics to evaluate performance, recommend improvements, and implement best practices.
• Trains and advises county staff on tone of voice, social media best practices, and accessibility guidelines.
• Attends county events to capture photos and content for digital platforms.
• Website management & user experience
• Serves as webmaster for Citrus County’s main website, proactively identifying ways to improve content clarity, organization, and overall user-friendliness for citizens.
• Collaborates with county departments to rewrite, reorganize, and update web content so information is easy to find, easy to understand, and accessible (WCAG/ADA compliant).

Requirements

• Bachelor’s degree in marketing, communications, English, public relations, graphic design, or a related field.
• Experience using social media platforms as a communications tool.
• Experience in graphic design (Canva and Adobe Illustrator preferred).
• Experience writing for websites (preferred).
• Experience with website content management, analytics, and best practices (preferred).
• Valid Florida Driver License or must obtain within 30 days of establishing residency in Florida.
• Must have or be able to obtain certification in FEMA National Incident Management System (NIMS) courses (within 90 days of employment):
• IS-100.c: Introduction to the Incident Command System (ICS); and
• IS-700.b: An Introduction to the National Incident Management System

Preferred

• Knowledge of or ability to learn guidelines for digital accessibility (WCAG/ADA).

Benefits

• Detailed information regarding the County’s benefits package and retirement offerings may be found here: 2025-26 Citrus EBH Booklet and myFRS.com