Responsibilities

• Collaborate with cross-functional teams to concept and develop original creative content that aligns with the Arts+ brand and meets the needs of key stakeholders and target audiences
• Develop and maintain a content production calendar, ensuring content is captured, edited, and finalized according to deadlines
• Attend Arts+ programs including group classes and workshops, choir practices and concerts, and other events to capture photo and video content that can be used for a variety of mediums, including social media, email marketing, websites, digital ads, and printed materials
• Regularly interact with the Charlotte arts community, Arts+ staff, faculty, families, partners, and donors, and more on social media
• Respond to social media inquiries in a timely manner
• Collaborate with Director of Communications to develop and execute paid media strategy, focusing on Facebook and Instagram advertising
• Stay up to date with social media platform updates, best practices, and trending content and quickly update/adapt content plans
• Work with the Director of Communications to create and execute on a social media content calendar that drives brand awareness and engagement
• Monitor and analyze marketing and content performance metrics, providing valuable insights for continuous improvement
• Assist Director of Communications with other marketing and communications tasks according to organizational need and personal interest

Requirements

• 1-3 years professional experience in digital content creation and digital marketing (internship and freelance experience applies)
• Ability to provide examples of created Instagram Reels and/or TikToks
• Experienced user of CapCut or other video editing software
• Familiarity with Meta Business Suite
• Ability to interact with community members, staff, and donors at all levels with a high level of professionalism
• Well-organized with exceptional attention to detail, yet adaptable and flexible enough to meet evolving priorities
• Ability to manage multiple tasks, including setting priorities and adapting to changes, in a time-sensitive, fast-paced workplace
• Strong written communication skills Experienced user of social media scheduling tools such as HeyOrca, Later, Loomly, and Planoly
• Comfortable using Canva Experience with the Adobe Creative Suite
• Familiarity with project management tools such as Monday and Trello