Digital Content & AI Optimization Specialist at Gunner | Stamford, CT

Gunner

Digital Content & AI Optimization Specialist

Stamford, CT (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own AI-informed content discovery and brand visibility across roofing topics, with a focus on how AI sees and ranks Gunner content.

AI Search Strategy: Define retrieval and ranking paths for major LLMs on roofing content.
Cross-Functional Collaboration: Align with dev and marketing to push AI-friendly site updates.
Monitoring & Analytics: Measure share of voice in AI outputs and test prompts to optimize influence.

Job Description

AI Search Strategy: Research and test how major LLMs (ChatGPT, Gemini, Claude, Perplexity) retrieve and rank information related to the roofing and home improvement industry.
Content Creation: Write, edit, and publish clear, authoritative, and engaging content (blogs, FAQs, whitepapers, case studies) designed to be highly "readable" by both humans and AI models.
Optimization: Update existing web copy, service pages, and knowledge bases to ensure our brand messaging is accurately ingested by AI web crawlers.
Monitoring & Analytics: Track Gunner’s brand visibility and sentiment within AI platforms. Design testing methodologies using various prompts to measure our "share of voice" in generative outputs.
Cross-Functional Collaboration: Work with our development and traditional marketing teams to implement technical web updates that support AI discovery

AI Literacy: Strong familiarity with leading LLMs and AI-powered search engines. You understand the basics of how these models work (e.g., prompt engineering, context windows, and hallucinations).
Search Architecture Concepts: A foundational understanding of Retrieval-Augmented Generation (RAG), Natural Language Processing (NLP), and how AI systems index and pull real-time data from the web.
Technical SEO Knowledge: Familiarity with on-page SEO, structured data (Schema markup), and semantic HTML. You know how to structure information so machines can easily understand and categorize it.
Data Analysis: Ability to use basic analytics tools to track performance, run A/B tests on content, and interpret data to adjust strategies.
Degree: Recent graduate (0–2 years experience) with a degree in Marketing, Communications, English, Computer Science, or a related field.
Exceptional Writing Skills: You can distill complex construction or roofing concepts into digestible, authoritative content. (Please be prepared to share a portfolio or writing samples).
Brand Voice: Ability to maintain a consistent, professional, and approachable tone that aligns with Gunner’s premium brand identity.
Digital Strategy: A solid grasp of inbound marketing principles, content marketing funnels, and traditional SEO best practices.
Agility & Curiosity: You thrive in a fast-paced environment and are excited to experiment in a field (GEO) that is changing every single month.

An unmatched, high-energy company environment
401(k): Company match after 6 months
United Healthcare (medical, dental, vision) with company contribution after 60 days
PTO: Unlimited plan after 60 days
Company-issued iPhone and MacBook
Clear path to promotions within the organization

Gunner

Gunner is a nonprofit that believes a career in animation can be achieved without taking a traditional educational path.Our mission is to lower the barrier to entry and bring opportunities in the animation industry to people of all genders, races, abilities, and socioeconomic backgrounds.We partner with industry experts to create our curriculum, and with studios and agencies to host our students while enrolled. With their support, as well as support from our donors, we can eliminate most, if not all, of the cost to our students.Wondering what happened to the animation studio? https://legacy.gunner.work/wtf

Detroit, Michigan, USA

8 employees (1 in marketing)

www.gunner.school