Digital Content Administrator

Norwalk, CT (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and execute a city-wide digital communications program that builds awareness, supports transparency, and engages residents through social media, the city website, and responsive public communications.

  • Social & Content Delivery: Draft and monitor content across Facebook, Instagram, X, and LinkedIn to inform residents and uphold transparency.
  • Web Presence & Transparency: Oversee the city website, monitor analytics, train departments, and implement user-friendly improvements to the site.
  • Communications & Community Response: Prepare advisories and responses, coordinate with Customer Services, and ensure timely constituent engagement across channels.

Job Description

Responsibilities
  • Draft and monitor content for the City of Norwalk’s social media pages, including Facebook, Instagram, X and LinkedIn, to enhance public awareness and transparency for residents.
  • Produce digital content, including, but not limited to, social media graphics, website content, event materials, posters, flyers, and videos.
  • Assist the Director of Communications with drafting media advisories, press releases, statements, event materials, talking points, quotes, and speeches.
  • Define, develop and deliver projects to enhance the City’s website to enhance transparency and make the website more user-friendly for residents and visitors.
  • Maintain a fresh, cohesive website design, monitor web traffic, and increase online presence.
  • Oversee the website for the City, including departmental web pages and facilitate trainings for other departments on how to update content.
  • Develop and implement a social media strategy.
  • Prepare communications in response to constituent inquiries on social media while working closely with the Customer Services Department on written constituent responses to enhance the response rate.
  • Monitor activity across city-owned online properties to ensure all established guidelines and best practices are followed.
  • Consult with City management to evaluate and implement tools and methods to deploy information on the City’s website.
City of Norwalk, Connecticut logo

City of Norwalk, Connecticut

Located in Connecticut in the heart of Fairfield County, the City of Norwalk is a diverse community rich in culture and personality. Find out why Norwalk is the Sound of Connecticut by visiting norwalkct.org.

Norwalk, Connecticut, USA
86 employees (2 in marketing)

Traffic Signals

Monthly Visitors
14.8K
Traffic Source Mix
Search
32.5%
Direct
51.3%
Referral
8.2%
Social
6.9%
Paid
1%

Headcount Trend

Current headcount: ~86

Marketing Team

Marketing Team Size
2 (2% of company)

Recent News