Digital Content & Accessibility Specialist, The University of Tennessee Institute of Agriculture, Office of Marketing & Communications

Knoxville, TN (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive educational and marketing content on UTIA digital platforms with strong accessibility and brand alignment, delivering optimized content that engages audiences.

  • Own content development, editing, and publishing across UTIA digital platforms.
  • Must-have: Knowledge of Title II accessibility compliance and content optimization.
  • Standout: Proactive content improvement and cross-functional collaboration.

Job Description

Responsibilities

  • The Digital Content and Accessibility Specialist is responsible for the development, management, and continuous improvement of educational and marketing content across UTIA digital platforms.
  • The role ensures Title II accessibility compliance, alignment with institutional brand standards, and effective audience engagement through strategic content planning and optimization.
  • The role exercises professional judgment in partnering with content authors, assessing communication needs, and determining the most effective strategies for creating, editing, and publishing content.
  • It independently identifies opportunities for content enhancement, recommends best practices, and maintains documentation to support efficient workflows, long‑term planning, and optimized user engagement.
  • The successful candidate will thrive in a fast-paced environment, possess excellent customer service skills, and display meticulous attention to detail.
  • The candidate also will take initiative, demonstrate a sense of urgency, use good organizational skills, and follow through on commitments to achieve high-quality results.

Requirements

Preferred

  • takes initiative and demonstrates a sense of urgency
  • good organizational skills
  • follow through on commitments

Benefits

  • UT Knoxville offers access to career development and coaching, continued education, and an extensive list of development and training possibilities.
  • The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone.
University of Tennessee logo

University of Tennessee

The University of Tennessee is a public land-grant university headquartered at Knoxville. Founded in 1794, it is the flagship institution of the statewide University of Tennessee system with nine undergraduate departments and eleven graduate departments and hosts more than 26,000 students from all 50 states and more than 100 foreign countries. In its 2009 ranking of universities, U.S. News & World Report ranked UT 118th among national universities and 52nd among public institutions of higher learning. Its ties to Oak Ridge National Laboratory, established under UT President Andrew Holt and continued under the UT-Battelle partnership, have positioned the University as co-manager and allow for considerable research opportunities for faculty and students enjoyed by few other institutions of comparable standing.Also affiliated with the University are the Howard H. Baker, Jr. Center for Public Policy, the University of Tennessee Anthropological Research Facility, and the University of Tennessee Arboretum, which occupies 250 acres of nearby Oak Ridge, Tennessee and features hundreds of species of plants indigenous to the region. The University is a direct partner of the University of Tennessee Medical Center, the only Level I trauma center in the East Tennessee region and a self-proclaimed 'teaching hospital' due to its aggressive medical research programs and position as the primary career destination for most medical school graduates of the University of Tennessee Health Science Center at Memphis.

Founded in 1913
USA
6K employees (267 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$310K
Traffic Source Mix
Search
55.2%
Direct
39.2%
Referral
4.6%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~6K

Marketing Team

Marketing Team Size
185 (3% of company)
Median Career Experience
17 years
Median Tenure
12.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$19.3M
Last Raise
$523.8K
Grant, 1 years ago

Funding History

  • Oct 2024
    Grant
  • Sep 2024
    Grant • $523.8K
  • Sep 2024
    Grant • $50K

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