Responsibilities

• Coordinating, planning, and developing content for MNA’s digital properties, with a particular focus aimed toward increasing growth and engagement on MNA’s social media platforms
• Working with the communications team and other departments to plan, produce, and disseminate video, meme and other content for social media channels including bargaining campaigns, electoral politics, legislative issues and field organizing
• Recruiting and supporting MNA members to post, repost, and amplify MNA social media content
• Operating MNA’s social media accounts to engage and grow online communities, including day-to-day execution, community management, and monitoring, and ensuring message consistency across multiple social media platforms
• Creating paid social media efforts, including audience targeting, creative development, and placement
• Utilizing reporting tools like Facebook Insights, Google Analytics, and other data analysis tools to provide strategic reports and direction that optimize MNA’s social media efforts
• Coordinating Search Engine Optimization (SEO) efforts, Search Engine Marketing (SEM) campaigns, Google Analytics, and Google AdWords
• Working knowledge of and experience with integrating traditional media and communications with digital communications efforts and digital media emerging tools
• Coordinating and maintaining MNA’s social media presence on member pages

Requirements

• Bachelor’s degree in communications, public relations, or other relevant area of study
• At least five (5) years as a Communications professional
• At least three (3) years in Digital Communications, including content management and social media platforms
• OR a combination of education and experience that demonstrates an applicant’s knowledge of digital communications and organizing.
• Demonstrated experience in additional communications disciplines such as graphics, media relations, and internal communications
• Experience developing and executing integrated communications campaigns that align with broad organizational campaigns
• Ability to utilize digital organizing techniques to enhance member participation
• Demonstrated experience in creating and placing digital ad campaigns on various social media platforms
• Working knowledge of content management systems, email advocacy platforms, media monitoring programs, and analytics tools.
• Understanding of various roles within a labor union including but not limited to external organizing, legislative advocacy, contract enforcement, and external organizing
• Ability to collaborate effectively with colleagues across departments, including labor relations, organizing and political teams

Benefits

• generous benefits including defined benefit pension, 401K matching, 100% employer-paid single and low-cost family health insurance coverage, 20 vacation, 12 sick, and 3 personal days, along with 12 paid holidays annually.
• MNA may be eligible for a hybrid work schedule (2 days at home, 3 days in the office) upon successful completion of probation.