Responsibilities

• Support the digital public relations strategy to enhance brand image and increase retail and e-commerce sales.
• Cultivate and maintain relationships with digital media platforms, aiming to boost editorial coverage in national and regional outlets for Louis Vuitton products.
• Collaborate with the Paris public relations team on the creation and execution of global digital communications strategies for the US and Canada.
• Organize and maintain a comprehensive database of digital assets, press texts, and brand communication tools across all categories.
• Partner with the merchandising team to ensure consistent messaging aligned with seasonal purchases.
• Oversee sample requests, trafficking, and distribution for all digital media shoots.
• Provide administrative support to the department, completing assigned tasks accurately and promptly.
• Assist with and manage media outreach, including proactive and reactive media pitching.
• Generate and distribute daily, weekly, and project-based digital media press reports.
• Conduct research on competitive activities and conceptualize digital press initiatives.

Requirements

• 5+ years of true public relations experience, ideally within a luxury fashion brand, coupled with a strong grasp of digital PR and marketing
• Expertise in the fashion industry and digital media, along with a proven track record of successful media outreach to national and local outlets
• Excellent communication and interpersonal skills, ensuring effective interaction across all organizational levels
• Strong planning, organizational skills, attention to detail, and the ability to handle confidential information with care
• Proficiency in Microsoft Office programs, including Excel, Access, PowerPoint, and Word, along with Fashion GPS

Preferred

• Relationships with editors within the fashion industry
• Experience developing global digital strategies in partnership with cross-functional teams (Women’s, Men’s, Corporate, and Celebrity)
• Proven track record of successful media outreach to national and local outlets

Benefits

• medical
• dental
• vision
• short and long-term disability
• various paid time off programs
• employee discount/perks
• two retirement plans both with employer contributions