Responsibilities

• Expertise in Salesforce including Emails, Web alerts, SMS, WhatsApp and content including testing & optimization.
• Creation, set up and management of all digital communications in Email Studio, Mobile Studio, Automation Studio, & Journey Builder including independent measurement, reporting and executive level insights
• Self-sufficiency in all aspects of Digital Communications processes including generating dashboards/reports/ pulling data from Salesforce, Google Analytics and backend tables.
• Collaborative relationships with Marketing, Business Development, Sales, IT and Analytics departments to gather appropriate information for the creation, implementation, and measurement of digital communications.
• Expertise in creating emails to display results-oriented messaging leveraging Salesforce technology and HTML that is tagged for measurement using GA360 or other analytics tool
• Ability to independently work across the organization and with software partners to implement solutions, troubleshoot problems and resolve issues.
• Support timely and professional intra-department and cross-department requests with accurate delivery and results.
• Delivers data and metrics in an executive presentable format that can be easily distributed for consumption at all levels within the organization
• Ability to leverage Salesforce technology to make improvements to processes for outbound communications and reporting
• Continuously optimizes Digital Communications using technology, data and processes using personalization, targeted messaging and optimized channel strategies and tactics to drive incremental results at a customer level.