Responsibilities

• Creates, schedules, publishes, and monitors content for official County social media channels in accordance with approved messaging, branding standards, and communications priorities.
• Develops short-form written content, graphics, photographs, video clips, captions, reels, stories, event notices, public service announcements, and other digital materials for County platforms.
• Maintains a social media and digital content calendar aligned with County meetings, public notices, departmental programs, community events, service updates, emergency information, capital projects, recruitment campaigns, and strategic communication initiatives.
• Coordinates with County departments to collect accurate information, verify facts, obtain approvals, and translate technical or policy-heavy information into clear, resident-focused content.
• Monitors comments, messages, tags, and public interaction on official County accounts; routes service requests, complaints, questions, or sensitive issues to the appropriate department or designated official for response.
• Supports emergency, severe weather, public safety, road closure, facility closure, and service disruption communications by preparing and posting approved time-sensitive updates.
• Tracks and analyzes platform metrics including reach, impressions, engagement, shares, video views, audience growth, referrals, conversions, and campaign performance; prepares routine reports and recommendations.
• Assists with website updates, online event calendars, newsletters, Engage Effingham App promotion, employee communication content, and other digital communication channels as assigned.
• Captures photo and video content at County events, meetings, facilities, project sites, and community activities; organizes and maintains digital media assets for future use.
• Maintains records of published content, comments, messages, analytics, source files, and approvals in accordance with applicable public records and retention requirements.

Requirements

• Associate degree in communications, public relations, journalism, marketing, digital media, graphic design, public administration, or a closely related field; and two (2) years of professional experience creating social media, digital content, public information, marketing, communications, journalism, or multimedia content; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
• Portfolio or work samples demonstrating social media writing, graphics, photography, video, campaign content, analytics, or digital storytelling may be required.
• Must possess and maintain a valid driver's license if duties require travel to County facilities, project sites, meetings, or events.

Preferred

• Bachelor's degree in communications, public relations, journalism, marketing, digital media, graphic design, public administration, or a closely related field.
• Experience in local government, public-sector communications, public safety communications, emergency communications, media relations support, or community engagement.
• Experience with social media management tools, analytics dashboards, content calendars, content management systems, Canva, Adobe Creative Cloud, Microsoft 365, photography, video editing, and/or accessible digital content production.
• Bilingual communication skills, especially English and Spanish, are desirable when aligned with community needs.