Responsibilities

• Develop, recommend, implement, and manage digital communications that support marketing objectives and priorities, stakeholder engagement, and overall departmental and organizational goals.
• Develop and manage an executive social media presence and personal thought-leadership platform that elevates the President/CEO’s voice as a champion for community health, enhances public trust, and reinforces the organization’s brand across all platforms.
• Manage digital communication channels and platforms by establishing communication priorities, audience engagement, content direction, and performance objectives.
• Support all digital communication initiatives, including campaigns, newsletters, website content, written materials, graphics, and multimedia assets, ensuring consistency with organizational messaging and objectives.
• Elevate the organization’s visibility and reputation across all social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms), introducing forward-thinking content formats such as short-form video, livestreaming, podcasting, and AI-assisted content tools that distinguish the organization’s digital presence from standard practices at other community health centers.
• Analyze digital performance metrics, audience insights, industry trends, and emerging technologies to evaluate effectiveness and recommend improvements to communication, processes, and engagement approaches.
• Support the Marketing Manager in executive communications, talking points, and social media content on behalf of the CEO for public appearances, interviews, press engagements, and speaking opportunities, ensuring a consistent, polished, and elevated public voice.
• Evaluate communication needs and determine appropriate messaging efforts, communication methods, audience approaches, platform utilization, and content priorities to support organizational objectives.
• Manage digital communication projects once approved from concept through completion, including defining objectives, coordinating resources, establishing timelines, prioritizing initiatives, and evaluating outcomes.
• Maintain and optimize digital platforms by evaluating effectiveness, recommending enhancements, and ensuring content quality, accessibility, and consistency with organizational standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Business Administration, or a related field preferred.
• Proficiency in multimedia content creation, graphic design, including shooting, editing, and transforming content into social media formats.
• Skilled in using editing software such as Adobe Suite, Canva, mobile editing tools, and content creation software.
• In-depth knowledge of social media trends and best practices across platforms (Instagram, Facebook, LinkedIn etc.).
• Demonstrated ability to identify and pilot emerging social media platforms, content formats, and digital tools to keep organizational and executive communications ahead of standard industry practice.
• Strong writing, communication, and visual storytelling skills. Bilingual in Spanish and English highly preferred.
• Ability to independently organize, prioritize, and complete complex projects.
• Ability to exercise sound judgment and discretion when handling organizational communications.
• Excellent organizational and multitasking abilities with keen attention to detail.
• Passion for community health, social justice, and advocacy is highly desirable.