Digital Communications Manager

Phoenix, AZ (Remote)

$101K/yr – $111K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own ADOT’s public communications and internal content engine, balancing 24/7 staff operations, performance feedback, and cross-channel social strategy to improve engagement, reach, and brand image.

  • Operations leadership: manage staff, standard work, and evaluations to drive quality and reduce waste.
  • Content & social engine: coach video content creation, social strategies, and ADOT channels to grow engagement.
  • Digital continuity: coordinate staffing with Public Information and oversee apps and safety messaging platforms.

Job Description

  • Manage staff working a 24-hours-a-day setting, leads efforts to improve operations & output, eliminate waste/increase quality; prepares annual evaluations & oversight/performance feedback for the team; conducts huddle board sessions, develops standard work, charts progress toward solving problems.
  • Supervise/coach team in content creation, shooting, editing & optimizing video for social media.
  • Ensure continuity for digital communication operation, coordinates with the Public Information Manager when other staff is needed to ensure continuity of staffing.
  • Directs in developing, improving & standardizing content/strategies that improve communication & enhance ADOT's image through social media channels & continuously improving engagement & reach to meet performance measures.
  • Develop/implement social media strategies for social platforms & the ADOT blog to increase engagement & audience.
  • Creates, places/tracks metrics for paid social media ads.
  • Oversees the development/maintenance of ADOT's mobile applications & programs including AZ511, provide customer support for apps/programs & Digital Message System for safety-related topics for ADOT groups.
  • Knowledge Of - Principles & practices of journalism, public relations, advertising, & public information
  • Knowledge Of - Preparation & production of written & visual materials & materials to be presented orally
State of Arizona Enterprise Technology (ASET) logo

State of Arizona Enterprise Technology (ASET)

The Arizona Strategic Enterprise Technology (ASET) Office develops and executes the statewide information technology strategy, while also providing capabilities, services, and infrastructure to ensure the continuity of mission-critical and essential systems. In alignment with the strategic missions of state agencies, the goal of ASET is to transform Arizona into a nationwide leader of advanced IT strategies, methodologies, services, and business processes.By leveraging technology as a catalyst for transformation, ASET enables efficient, innovative, and sustainable services. ASET sets the technology, security, privacy, and IT policies, standards, and procedures for the State of Arizona. In addition, it is the body responsible for monitoring and overseeing high-risk technology projects across all state agencies and managing large statewide programs and initiatives such as Digital Government, Cloud Adoption, SaaS based adoption, Cyber Security, and Enterprise Productivity Tools.As a services provider to state agencies, ASET also offers critical core operations and enterprise focused IT services with an emphasis towards scale and enabling the state to move at the speed of business. In addition to core services such as telecommunications, network, desktop support, and infrastructure, ASET’s portfolio also includes solutions such as e-signature, application configuration, architecture and integration, process automation, and business intelligence.In 2021, ASET was named an AZCentral Top Workplace, further emphasizing the continuous investment and support of its employees.

Founded in 2011
Phoenix, Arizona, USA
60 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$5.1K
Traffic Source Mix
Search
51.7%
Direct
38.3%
Referral
9%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
1 (2% of company)