Drive multichannel marketing operations across web, email, and social to ensure cohesive experiences and cross-functional alignment.

• Take an ownership mentality to management of the web, social, and email channels, ensuring end-to-end continuity of experience between channels and overall excellence of presentation.
• Collaborate with cross-functional teams, including marketing strategy, communications/PR, corporate social responsibility, clinical ops, sales, and other business units to develop various channel strategies aligned with business objectives and target audience needs.
• Support marketing initiatives with comprehensive engagement plans utilizing all necessary channels within the position’s area of responsibility.
• Coordinate creative production with agency partners and internal resources to generate new executions as needed. Innovation & experimentation are necessary.
• Design & execute automated email journeys to support key customer engagement points, lead nurture opportunities, and other marketing initiatives.
• Manage operation of the BrightEdge platform to improve site SEO, perform keyword and competitor research, and identify opportunities for content development & refinement.
• Incorporate marketing tracking and attribution strategies into all campaigns and executions to ensure complete funnel view of campaign performance.
• Monitor performance metrics, such as click rates, page views, engagement rates, and conversion rates, and leverage insights to refine channel strategies and optimize campaign effectiveness.
• Manage webinar development and deployment to support customer engagement, clinical, and sales operations.
• Curate existing web content and work to sunset/retire pages or experiences once they have reached the end of their useful life.