Campaign Strategy Planner
State Farm
Bloomington, IL (Remote)
$85K/yr - $156K/yrIn-houseFull-timeSenior level5+ years exp.
3 hrs ago
Digital Campaign Manager
California, MO (Remote)
$70K/yr – $80K/yrEntry Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end B2B demand-gen and campaign execution, turning channel plans into measurable pipeline through coordinated email and digital programs, cross-functional handoffs, and data-driven optimization.
- Channel planning and sequencing: translate campaign flow and asset mix into executable plans that drive funnel milestones.
- Campaign execution and optimization: manage audience segmentation, templates, automation, landing pages, personalization, and A/B testing to lift performance.
- Cross-functional coordination and performance storytelling: align with Sales/Field Marketing, monitor KPIs, and deliver actionable dashboards with clear recommendations.
Job Description
Responsibilities
- Contribute channel-level expertise to campaign planning, including campaign flow, sequencing, asset mix, execution plans, and timelines
- Execute and manage campaigns across email and digital channels, including audience segmentation, templates, automation workflows, landing pages, personalization, and A/B testing
- Coordinate with Sales and Field Marketing to support effective lead handoff, follow-up, and pipeline growth
- Monitor campaign performance against defined KPIs and funnel metrics; identify insights and optimization opportunities
- Prepare and deliver campaign performance reports and dashboards with clear findings and recommendations
Requirements
- 3–5 years of experience in B2B digital marketing, demand generation, or campaign management
- Hands-on experience across email, SEO, social media, SMS, and content-driven digital campaigns
- Working knowledge of marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
- Strong understanding of the B2B buyer journey and sales funnel optimization
- Analytical mindset with experience interpreting campaign performance data and metrics
- Strong project management, communication, and cross-functional collaboration skills
Preferred
- Marketing or analytics certifications (e.g., HubSpot, Salesforce, Google Analytics) are a plus
Kodak GmbH
Kodak GmbH is a telecommunications company based out of 60 Hedelfinger Straße, Stuttgart, BW, Germany.
Traffic Signals
Monthly Visitors
576.2K
Traffic Source Mix
Search
58%
Direct
33.8%
Referral
4.2%
Social
3.6%
Paid
0.3%
Headcount Trend
Current headcount: ~20
Marketing Team
Marketing Team Size
1 (5% of company)
