Digital Campaign Coordinator

Rockford, IL (On-site)

$50K/yr – $60K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end client campaign support lifecycle, translating client needs into strategic proposals, coordinating live-event campaigns, and driving data-informed optimization across setup, performance, and post-event recaps.

  • Pre-Sale & Discovery: contribute insights, ads ideas, and strategic recommendations aligned with goals.
  • Campaign Setup & Optimization: gather campaign details, ensure accurate setup with Digital Campaign Managers, review metrics and suggest upsell opportunities.
  • Post-Sale Proposals & Event Enablement: craft compelling proposals and coordinate live-event assets, signage, and GTM materials.

Job Description

Responsibilities

  • Pre-Sale - Support Client Discovery & Pitch Efforts: Participate in client needs analyses (CNAs) and pitches, contributing strategic recommendations, ad examples, and creative ideas that align with campaign goals.
  • Deliver Responsive & Insightful Support: Respond to inquiries within 24 hours, providing data-driven insights and proactive communication to strengthen client and sales team relationships.
  • Develop & Deliver Strategic Proposals: Collaborate with sales teams to define objectives, KPIs, and targeting strategies; conduct market research using tools like Dstillery, Ad Mall, and SEM Estimates; and create compelling, well-formatted proposals that align with client goals, brand voice, and sales objectives.
  • Post-Sale - Proposal Creation: Develop and format compelling proposals for client opportunities, ensuring alignment with brand voice and sales objectives.
  • Website Updates for Live Events: Manage and update website content to promote upcoming live events, including event schedules, registration links, and promotional assets.
  • Event Signage Design & Production: Coordinate with designers and vendors to create event signage; oversee production timelines and ensure materials are ready for installation before live events.
  • Sales Support: Collaborate with sales staff to build and refine go-to-market (GTM) proposals, presentations, and post-event recaps.
  • Marketing Collateral Coordination: Ensure consistency of branding and messaging across digital and physical event materials.
  • Coordinate Campaign Setup & Execution: Gather and organize campaign details (targeting, geo, audience segments, etc.), confirm orders, and collaborate with Digital Campaign Managers to ensure accurate setup, pacing, and delivery of all placements.
  • Monitor Performance & Drive Optimization: Review Tapclicks data for accuracy, analyze campaign metrics, and provide actionable recommendations for optimization and upselling opportunities.
  • Foster Communication & Collaboration: Schedule and participate in client check-ins to review results and insights, address performance issues, and stay aligned on product updates and deliverables.

Requirements

  • 1+ years experience in digital advertising
  • 4-year college degree or comparable work experience required
  • Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
  • Exceptional Communicator. Experience taking the lead in interdepartmental projects.
  • Experience with digital ad messaging best practices (does not build the ads)
  • Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
  • Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities

Preferred

  • Strong interpersonal skills and cross-functional collaboration
  • Proactive communication and data-driven mindset

Benefits

  • 3 weeks of PTO (+ 9 paid holidays)
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Casual, high-energy work environment
  • Opportunity for upward mobility
  • Company provided laptop
Townsquare Ignite logo

Townsquare Ignite

Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market and national levels. Townsquare Ignite is where context meets precision.

Founded in 2010
New York, NY, US
182 employees (109 in marketing)

Traffic Signals

Monthly Visitors
4.4K
Traffic Source Mix
Search
29%
Direct
47.5%
Referral
7%
Social
14.9%
Paid
1.3%

Headcount Trend

Current headcount: ~202

Marketing Team

Marketing Team Size
102 (50% of company)
Median Career Experience
6 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
4

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