Responsibilities

• Lead brand messaging development and execution across owned and licensed brands, ensuring integrity, business alignment, and cohesive storytelling for Hunter, Nine West, Marc Fisher LTD, Rockport, Easy Spirit, and earth®.
• Lead, mentor, and develop a team of Brand Managers to deliver brand campaigns, digital assets, and seasonal content with consistency, accuracy, and strategic alignment.
• Partner with PR, social, creative, and ecommerce to build integrated, omnichannel strategies that strengthen positioning and drive measurable results.
• Improve ecommerce performance by applying expertise in digital marketing, onsite experience, conversion strategy, and KPIs to guide placements, content, and campaigns.
• Own seasonal brand books, product positioning frameworks, and messaging guidelines to ensure clear, consistent direction across consumer touchpoints.
• Approve email, paid media, and onsite content for D2C brands, ensuring work meets brand standards, strategic objectives, and performance goals.
• Lead end-to-end briefing and campaign development, aligning stakeholders on audience, messaging, deliverables, and success metrics.
• Ensure internal and external deliverables are high-quality, accurate, and on time, with strong organizational discipline across brands and timelines.
• Oversee team workflows, calendars, and key milestones to ensure efficient campaign execution across ecommerce, digital, and cross-functional channels.
• Establish governance and quality standards for AI-assisted and digitally generated content to ensure output is authentic, accurate, and on brand.

Requirements

• Bachelor’s degree required.
• Deep expertise in the footwear, fashion, and retail landscape, including competitive activity, emerging consumer behaviors, and cultural trends that inform brand strategy.
• 10+ years of progressive experience in brand marketing, digital marketing, or integrated communications; fashion, footwear, or consumer brands preferred.
• Proven ability to balance creative vision and business strategy, with strong problem-solving and analytical skills.
• Demonstrated success launching integrated, digital-first campaigns across ecommerce, email, social, and paid media.
• Strong qualitative and quantitative research skills, with the ability to translate consumer data, search trends, and social insights into messaging and campaign strategy.
• Exceptional communication skills (writing, editing, and presenting), with experience presenting to senior leaders and cross-functional partners.
• Proven people leader with strong team-building skills, high emotional intelligence, and the ability to influence and collaborate across departments.

Benefits

• Medical, Dental, Vision Insurance
• 401k Retirement Plan w/match
• Pet Insurance offered
• Commuter benefits
• Medical and Dependent Flex Spending Benefits
• 15 ½ Holidays
• 15 days of PTO (prorated based on start date)
• Salary: $150-180k (based on experience)