Digital Advertising Strategist

USA (On-site)

$5K/mo – $7K/moMid Level3+ years expContract

Posted 9 days ago

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Job Summary

Own and optimize digital advertising programs across Google Ads and Meta to drive enrollment growth, leads, and conversions.

Define strategy and channel mix aligned to client goals
Manage budgets, bidding, targeting, and optimization across campaigns
Deliver insights and reports tying performance to client KPIs

Job Description

Responsibilities

Digital Advertising Strategy
Develop digital advertising strategies that align with each client's business goals, target audiences, and budget.
Translate business objectives into advertising strategies that support measurable outcomes, including enrollment growth, lead generation, conversions, and awareness.
Recommend channel mix, audience targeting, bidding strategies, budget allocation, messaging, and campaign structure.
Advise internal teams on digital advertising best practices and strategic recommendations.
Campaign Management & Optimization
Build, launch, manage, and optimize campaigns across Google Ads and Meta.
Manage campaign budgets, bidding strategies, audience targeting, placements, keyword strategy, and account structure.
Write and optimize Google Search ad copy and develop keyword strategies.
Monitor campaign performance and proactively identify opportunities to improve lead quality, conversion rates, and return on ad spend.

Requirements

3–5+ years of hands-on experience managing Google Ads and Meta advertising campaigns.
Experience managing multiple client accounts in an agency or multi-account environment preferred.
Strong understanding of digital advertising strategy, audience targeting, bidding strategies, campaign optimization, attribution, and budget management.
Experience implementing and maintaining conversion tracking using Google Tag Manager and GA4.
Experience writing Google Search ad copy and developing keyword strategies.
Strong analytical skills with the ability to interpret performance data and make strategic recommendations.
Excellent organizational and time management skills with the ability to manage multiple priorities.
Strong written and verbal communication skills.
Curious, adaptable, and committed to staying current as digital advertising platforms continue to evolve.

Onya

Digital Marketing Agency | Paid Media Experts | Growth StrategistsOnya is a top-ranked digital marketing agency that turns complexity into clarity for growthminded organizations. We deliver measurable results through strategic paid media that works:Social Media Ads, Google Ads, Programmatic, and Influencer Marketing.What makes us different:• Digital Done Right: We transform digital complexity into clear campaigns that perform, blending innovation with proven strategies• Smart Spend: Every dollar is tracked, tested, and optimized to build campaigns that scale profitably• Always in the Loop: Live performance updates and responsive communication - no waiting, no wondering• Your Growth Team: Think of us as your marketing department down the hall, not an agency across townWe serve clients across the United States and internationally in 5+ countries. Our clients have been featured in Forbes, Huffington Post, and Entrepreneur among other publications. We uphold rigorous compliance with industry-specific regulations including HIPAA, FERPA, and ADA—essential safeguards that protect both your organization and the communities you serve.Industries we excel in:• Higher Education Institutions• Healthcare providers• Nonprofit Organizations• Manufacturing• Government• Tourism• Home Services• Multi-location RetailOur holistic approach begins with deeply understanding your organization's unique challenges and goals. We then craft tailored digital strategies that align with your mission, connect with your target audience, and deliver campaigns that translate directly to measurable growth and impact.Connect with Onya today to transform your digital marketing into a sustainable path forward.We support organizations like yours in reaching ideal audiences, maximizing engagement, and achieving meaningful results that advance your mission.Ready to grow together? Let's talk.

Founded in 2019

Carmel, Indiana, USA

15 employees (4 in marketing)

onyamark.com