Responsibilities

• Plan, build, manage, and optimize paid campaigns across Google Ads, YouTube, Meta, Reddit, Twitter/X, display networks, and other platforms as applicable.
• Develop campaign structures, targeting, keyword strategies, bidding approaches, budgets, and conversion goals based on business objectives.
• Monitor performance and budget pacing to improve lead volume, lead quality, cost per lead, conversion rate, and return on ad spend.
• Test audiences, keywords, creative, copy, calls to action, landing pages, placements, and bidding strategies.
• Collaborate with the Marketing Director and creative team to develop accurate, compelling, and platform-appropriate advertising content.
• Maintain conversion tracking, pixels, tags, UTMs, and attribution standards in coordination with technical resources.
• Prepare performance reports and translate campaign data into clear findings, recommendations, and next steps.
• Coordinate with intake and CRM stakeholders to evaluate lead quality and connect advertising results with consultations and retained clients.
• Stay current on platform updates, advertising trends, and compliance requirements.

Requirements

• 4+ years of experience in digital advertising, preferably in an agency setting.
• Bachelor's degree in marketing, advertising, business, communications, or a related field; equivalent experience will also be considered.
• Demonstrated experience managing Google Ads and Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred.
• Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion optimization.
• Experience with Google Analytics 4, Google Tag Manager, platform pixels, UTMs, and reporting dashboards.
• Strong analytical, copywriting, organizational, and project-management skills.
• Google Ads, Meta, analytics, or other relevant platform certifications are appreciated.
• Experience in the legal industry or other professional services is a plus.