Responsibilities

• Develop clear, strategic campaign brief documents that define objectives, audiences, messaging, platforms, budgets, and success metrics
• Build and launch campaigns across platforms, including Google Ads, DV360, Meta (Facebook/Instagram), Indeed, TikTok, Programmatic platforms and DSPs
• Manage and monitor campaigns daily, making ongoing optimizations to improve performance and efficiency
• Analyze campaign performance and optimize toward key KPIs (CTR, conversions, CPA, ROAS, etc.)
• Manage audience targeting, retargeting strategies, and funnel development
• Develop clear, professional reports and insights, translating data into actionable recommendations
• Present campaign performance and recommendations to clients, ranging from small businesses to large, statewide organizations
• Collaborate with internal creative, video, and strategy teams to ensure alignment between messaging, content, and targeting
• Support media planning, budget allocation, and channel strategy
• Stay current on platform updates, industry trends, and emerging opportunities