Digital Advertising Manager at Vitana Pediatric & Orthodontic Partners | Plantation, FL | $80K/mo – $95K/mo

Vitana Pediatric & Orthodontic Partners

Digital Advertising Manager

Plantation, FL (Remote)

$80K/mo – $95K/moSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own paid media for multi-location pediatric dentistry and orthodontics, driving new patient leads with end-to-end control of Google and Meta campaigns, landing-page conversion, and attribution accuracy.

Own multi-brand PPC and social campaigns across Search, Display, and Local ad types to grow qualified leads and appointments.
Own measurement: conversion tracking, call tracking, and attribution dashboards to connect spend to patient outcomes.
Own landing-page optimization and A/B testing to lift lead quality and conversion rate while optimizing budget efficiency.

Job Description

Responsibilities

Campaign Management: Manage Google Ads across multiple brands and locations; Manage Meta across Facebook and Instagram; Build, launch, and optimize Search, Performance Max, Display, Local, and other campaign types; Conduct keyword research, audience development, and competitive analysis; Monitor campaign performance and implement ongoing optimizations; Manage advertising budgets and bidding strategies; Develop and execute testing strategies across ad copy, creative, audiences, landing pages, and offers.
Analytics, Attribution & Reporting: Analyze campaign performance and identify growth opportunities; Monitor and report on key performance indicators including leads, cost per lead, conversion rate, and return on ad spend; Build and maintain reporting dashboards; Maintain conversion tracking, call tracking, and marketing attribution systems; Ensure campaign tracking and attribution are functioning properly across all platforms; Partner with operations and marketing leadership to evaluate lead quality and marketing effectiveness.
Landing Pages & Conversion Optimization: Partner with internal and external resources to improve landing page performance; Support A/B testing initiatives; Identify opportunities to improve conversion rates and lead quality.

Requirements

3-7 years of digital advertising or performance marketing experience
Strong hands-on experience managing Google Ads campaigns
Hands-on experience managing Meta advertising campaigns
Experience managing lead generation campaigns with measurable performance goals
Experience managing advertising budgets and bidding strategies
Experience with conversion tracking, call tracking, and marketing attribution
Experience with Google Analytics 4 and Google Tag Manager
Strong analytical and problem-solving skills
Advanced proficiency in Microsoft Excel and/or Google Sheets
Working knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms
Ability to apply AI tools to research, analysis, campaign optimization, content development, and workflow efficiency

Preferred

Agency experience strongly preferred
Experience managing campaigns for multi-location local businesses
Experience with YouTube advertising
Experience with Reddit advertising
Experience with display or programmatic advertising
Experience with healthcare, dental, orthodontic, or medical marketing

Vitana Pediatric & Orthodontic Partners

Vitana is a Dental Partnership Organization focused exclusively on growth-oriented Pediatric Dentists & Orthodontists. Vitana invests in dentist leaders who serve the world of children's dentistry & orthodontists. We strive to create the best dual-specialty platform in the US, with a relentless focus on maintaining the highest ethical & moral standards. Vitana is backed by a seasoned team of advisors and investors with experience in building high-growth healthcare companies including dental platforms.

Founded in 2021

Fort Lauderdale, Florida, USA

21 employees (1 in marketing)

www.vitanapdp.com