Own end-to-end paid media across search, shopping, social, and marketplaces to drive measurable performance and growth.

• Plan, develop, and execute comprehensive paid media strategies across Google Ads, Microsoft Ads, Google Shopping, Meta (Facebook & Instagram), and other digital advertising channels
• Manage and optimize advertising campaigns to ensure performance remains within established KPI targets
• Monitor campaign performance and provide structured daily, weekly, and monthly reporting through automated dashboards and trackers
• Conduct A/B testing across ad creative, audience targeting, and bidding strategies to maximize performance
• Perform ongoing account analysis and identify opportunities for optimization and growth
• Create actionable recommendations based on campaign data and performance trends
• Partner with Brand Managers to understand business objectives and implement advertising solutions that support company goals
• Coordinate with team members managing marketplace advertising channels such as Amazon and Wayfair to ensure alignment across platforms
• Ensure campaigns and creative assets are deployed consistently across multiple channels
• Develop media mix recommendations and assist with advertising budget allocation decisions