Responsibilities

• Develop, implement, and manage digital advertising campaigns across multiple platforms, including SEM (Google, Bing), Social (Meta, TikTok), and programmatic channels.
• Support initiatives across a broad platform of 75+ retail stores representing 5+ brands covering the lower 48 states.
• Collaborate with cross-functional teams to align paid media strategies with the company's broader business goals.
• Monitor and optimize campaign budgets to maximize return on ad spend (ROAS), lead quality, and overall marketing performance.
• Test and optimize ad copy, creatives, and targeting parameters for increased effectiveness.
• Analyze campaign performance metrics, such as impressions, clicks, conversions, and ROI.
• Track, analyze, and report on website, campaign, and social performance using analytics platforms and reporting tools.
• Execute A/B testing and performance experiments to identify trends, insights, and opportunities for continuous improvement.
• Generate actionable insights from data to refine targeting, messaging, and platform selection.
• Ensure accurate campaign tracking, tagging, attribution, and measurement across all digital marketing efforts

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in digital advertising or paid media management.
• Proficiency with digital ad platforms (e.g., GA4, Google Ads, Google Tag Manager, Meta Ads Manager, Looker Studio, and others).
• Standardized analytics reporting and dashboard creation
• Strong analytical skills and experience with data-driven decision-making.
• Excellent organizational, communication, and project management skills.

Preferred

• Experience in multi-store, multi-market retail organizations a plus!

Benefits

• Opportunity to grow within the retail division
• Supportive team environment
• Training and development opportunities