Digital Advertising and Analytics Specialist at Johnson Brunetti | Wethersfield, CT

Johnson Brunetti

Digital Advertising and Analytics Specialist

Wethersfield, CT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive comprehensive paid media programs and measurement for lead generation across Google, Meta, and other channels, with GA4 setup and cross-functional collaboration.

Drive paid media strategy and optimization across multiple channels to generate leads.
Must-have: GA4 setup and conversion tracking for accurate attribution.
Standout: Cross-functional collaboration and scalable testing with A/B frameworks.

Job Description

Responsibilities

Develop and execute comprehensive paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, and other digital channels to drive lead generation, and appointments
Manage and optimize monthly ad spend, improving ROAS, lowering CPC, and maximizing conversion efficiency
Implement and configure GA4 tracking, conversion events, and custom reporting dashboards to ensure accurate performance attribution and actionable insights
Utilize Google Tag Manager to deploy tracking pixels, event triggers, and enhanced measurement frameworks
Conduct in-depth performance analysis, leveraging GA4, platform analytics, and CRM data to refine audience targeting, creative strategy, and budget allocation
Deliver performance reports and business recommendations
Collaborate cross-functionally with internal teams to ensure seamless campaign execution and optimization
Continuously test and scale campaigns using A/B testing frameworks, and audience segmentation

Requirements

Paid Search & Paid Social Campaign Management
Google Analytics 4 (GA4) Implementation & Reporting
Conversion Tracking & Attribution Modeling
Google Tag Manager
Performance Optimization & ROAS Improvement
Data-Driven Decision Making
High level of communication, organizational, and follow-through skills
Experience with Pardot and Salesforce a plus
Experience in the Financial Services area is a plus
4 Year college degree

Preferred

Johnson Brunetti

Johnson Brunetti is an independent Retirement and Investment Specialty firm with neighborhood offices located throughout Atlanta, Boston, and Hartford. Our firm was built based on the foundations of integrity, and trustworthiness and creating a sense of confidence for our clients as they approach their retirement years.Founded in 2003, the firm has grown to a staff of over 50. Joel Johnson, CFP®, and our team of experienced professionals have successfully helped and guided over 7,000 families through the retirement planning process.We offer complete services to address all of our client’s financial priorities:- Retirement Planning- Estate Planning- Asset Management- 401K Guidance- Wealth Protection- Long-Term Care Insurance OptionsOur goal is to take the fear out of your financial future and give you confidence in what lies ahead.For our Page Commenting Guidelines, please visit: https://johnsonbrunetti.com/johnson-brunetti-on-linkedin/Johnson Brunetti is a marketing name for the businesses of JB Capital and JN Financial. Investment Advisory Services offered through JB Capital, LLC. Insurance Products offered through JN Financial, LLC.

Founded in 2003

Wethersfield, Connecticut, USA

67 employees (5 in marketing)

johnsonbrunetti.com