Digital Advertising & Analytics Marketer

Harrington, DE (On-site)

$50K/yr – $80K/yrMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end paid digital advertising, SEO for e-commerce, and analytics-driven optimization across search, social, and programmatic, with a focus on ROI and ROAS. Lead campaign setup, testing, reporting, and cross-functional coordination with merchandising and IT to improve online sales.

Manage multi-channel campaigns across Google, Meta, Microsoft, and more
Deliver regular performance insights using GA4, Looker Studio, and advertising data

Job Description

Responsibilities

Paid Digital Advertising
Create, manage, and optimize campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), Microsoft Advertising, TikTok, and programmatic platforms
Monitor budgets, TACoS, ROAS, CPA, and overall campaign performance
Conduct keyword research and audience targeting
Perform A/B testing on ad copy, creative, and landing pages
Analytics & Reporting
Track KPIs using Google Analytics 4, Looker Studio, Meta Business Suite, and advertising platforms
Prepare weekly and monthly performance reports
Monitor customer acquisition costs, conversion rates, and revenue performance
Identify trends and recommend strategies to improve ROI

Requirements

2–5+ years of experience in digital marketing or e-commerce marketing
Proven experience managing paid advertising campaigns and budgets
Proficiency with Google Ads, Google Analytics 4, Meta Ads Manager, Microsoft Advertising, and Google Merchant Center
Strong command of SEO best practices
Proficiency with Microsoft Excel and Google Sheets
Analytical mindset with strong attention to detail
Excellent organizational and time-management skills

Preferred

Google Ads and/or Google Analytics Certification
Experience with Shopify, BigCommerce, Magento, Miva, or other e-commerce platforms
Experience with product feed management
Experience with Looker Studio, SEMrush, or similar reporting tools
Knowledge of AI tools such as ChatGPT, Gemini, or Copilot for marketing productivity