Digital Ads Coordinator

Lenexa, KS (On-site)

Salary Not AvailableIntern/New GradOther

Posted 3 months ago

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Job Summary

Drive hands-on paid media execution across Google Ads, Meta, and Microsoft Advertising to plan, optimize, and report campaigns.

  • Own end-to-end paid campaigns across Google Ads, Meta Ads, and Microsoft Advertising.
  • Must-have: 1+ years of digital marketing with hands-on paid media experience.
  • Standout: AI-assisted creative production and workflow automation across planning, reporting, and optimization.

Job Description

Responsibilities

  • Build, launch, and optimize paid ads across Google Ads, Meta, and Bing under the direction of senior team members.
  • Monitor campaign performance and dashboards to ensure accuracy, flag anomalies, and maintain alignment with established parameters.
  • Execute keyword maintenance strategies, update creative assets, and manage UTM tagging, naming conventions, audience lists, and budget tracking.
  • Collaborate cross-functionally with marketing, content, and analytics teams to support campaign alignment and execution.
  • Gather campaign performance data and surface preliminary insights for senior team review.
  • Create and maintain weekly and monthly performance reports for internal stakeholders.
  • Assist the Analytics team with tracking setup, including tagging and pixel implementation.
  • Support the creation of ad copy, imagery, and video assets, using AI tools to draft copy variations and accelerate production.
  • Apply AI tools in daily workflows for competitive analysis, campaign planning, and reporting—and contribute ideas for expanding AI usage across the team.
  • Ensure all creative assets align with platform specifications and campaign objectives.

Requirements

  • 1+ years of digital marketing experience with hands-on exposure to paid media platforms (Google Ads, Meta Ads, Microsoft Advertising).
  • Working knowledge of campaign structures (campaigns, ad groups/ad sets), bidding strategies, audience targeting, and UTM tagging.
  • Experience with Google Analytics (GA4) and campaign reporting dashboards.
  • Strong Excel and reporting skills with a detail-oriented, process-driven approach to work.
  • Comfort and curiosity with AI tools (e.g., ChatGPT, Claude, Gemini) for content creation, research, and workflow automation.
  • Experience with image editing tools such as Canva, Photoshop, or similar.
  • Effective written and verbal communication skills.
  • Bachelor’s degree in Marketing or a related field preferred; equivalent relevant experience will be considered.

Preferred

  • Familiarity with AI prompt engineering or workflow automation tools.
  • Experience in bridal, fashion, retail, or lifestyle marketing.
  • Exposure to budget pacing, bid strategy, or media planning concepts.

Benefits

  • In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty. As such, we provide competitive salaries and a comprehensive benefits package.
Essense of Australia, Inc. logo

Essense of Australia, Inc.

Essense of Australia is a leading international bridal gown design house and wholesaler that creates and manufactures award-winning wedding dresses for independent bridal retailers throughout the world under labels Stella York, All Who Wander, Essense of Australia and Martina Liana, as well as private label collection, Oxford Street, and bridesmaid label, Sorella Vita. The Essense of Australia journey began nearly 30 years ago as a shared adventure that took place when co-owners Wayne and Martine Harris met and grew to become the worldwide industry leader that is Essense of Australia and its family of brands. Partners in life and in business, their shared dream grew into a global bridal company blending Wayne’s talent for business and Martine’s experience in bridal design. Ever since, the Harris’ have changed the way the bridal industry approaches and values the relationship between designers, retailers and brides. Innovative design combined with a passion for delivering an exceptional experience has propelled Essense of Australia forward as a world-renowned company, allowing its international team to flourish in an environment that encourages living one’s best professional and personal life. Now employing more than 400 team members worldwide, the Essense team is truly valued as the heart of its growing success as a global company. The company’s Lenexa, Kansas office serves as northern hemisphere headquarters and showroom, while its office in Perth, WA, Australia serves as the southern hemisphere headquarters and showroom. Additional offices located in the UK, Switzerland, the Netherlands and Canada help complete the Essense global footprint. The Essense of Australia family of brands can be found at more than 1,200 retailers worldwide, including the US, Canada, UK, Australia, New Zealand and throughout Europe. For more information about Essense of Australia and available positions, please visit www.essensedesigns.com/careers.

Founded in 1996
Lenexa, Kansas, USA

Traffic Signals

Monthly Google Ads Budget
$25.1K