Responsibilities

• Serve as a primary client contact for digital marketing initiatives , confidently presenting campaign performance, insights, and strategic recommendations
• Develop and execute comprehensive digital marketing strategies aligned with client goals across key verticals (Performing Arts, Sports & Events, Tourism & Attractions, Non-Profit)
• Take ownership of campaign performance across assigned clients , ensuring results align with strategic objectives and KPIs
• Oversee the setup, structure, and launch of campaigns executed by Digital Marketing Specialists , ensuring accuracy and alignment with strategy and platform best practices
• Provide quality control and final review of campaign builds , including targeting, tracking, budgets, and overall platform configuration
• Guide and oversee ongoing campaign optimizations , working with Digital Marketing Specialists to improve performance and maximize ROI
• Analyze campaign performance to identify trends, insights, and opportunities for growth
• Lead the preparation and presentation of client reporting and performance reviews , translating complex data into clear, actionable insights
• Act as the bridge between strategy and execution , ensuring all campaign activity reflects client objectives and agency standards
• Partner with the Digital Director to lead, train, and manage Junior Project Managers , improving team capabilities and maintaining high-quality output
• Collaborate with internal teams, including creative, account management, and development, to ensure cohesive and effective campaign execution
• Oversee implementation and accuracy of tracking infrastructure , including Google Tag Manager and conversion tracking
• Stay current with evolving digital marketing platforms, trends, and best practices
• Professionally represent and advocate for Strike Marketing and its clients
• Collaborate with agency staff to complete all tasks required for clients
• Complete all other duties as assigned

Requirements

• Bachelor’s degree from an accredited 4-year university with a focus in marketing, communications, or a related field
• 5+ years of digital marketing experience (agency experience strongly preferred)
• Proven experience working across industries such as Performing Arts, Sports & Events, Tourism/Attractions, or Non-Profit sectors is a plus
• Strong hands-on experience with Google Ads, Meta Ads Manager, TikTok, and other paid media platforms
• Demonstrated ability to develop and execute digital marketing strategies that drive measurable results
• Experience in client-facing roles , including presenting performance and strategic recommendations
• Experience overseeing or mentoring team members is strongly preferred
• Experience with Google Tag Manager and conversion tracking implementation
• Strong analytical skills and data-driven thinking
• Excellent communication and presentation skills
• Ability to manage multiple clients and projects simultaneously
• Strong organizational and time management skills
• Demonstrated commitment to teamwork, leadership, and shared responsibility

Preferred

• Experience mentoring or training junior project managers
• Familiarity with data visualization or reporting tools to translate data into insights
• Prior agency leadership or management experience