Dick Clark Productions: Head of Social

Los Angeles, CA (Hybrid)

$155K/yr – $170K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

Job Summary

Own the end-to-end social strategy for DCP across live events and entertainment properties, guiding platform-specific plans, content formats, partnerships, and audience growth while aligning with broader marketing and production goals.

  • Focus on live events, talent, and real-time content
  • Coordinate with marketing, publicity, production, and distribution teams

Job Description

Responsibilities

  • Lead the overall social media strategy across DCP’s awards shows, music events, and entertainment properties; develop show-specific strategies based on audience insights, talent, programming, cultural moments, and business goals; establish platform strategies, content pillars, publishing calendars, and audience-growth plans across Instagram, TikTok, YouTube, YouTube Shorts, Facebook, X, Snapchat, and emerging platforms; identify new formats, creator partnerships, platform opportunities, and social-first concepts that expand reach and engagement; integrate social strategy into broader marketing, publicity, talent, production, and content distribution plans

Requirements

  • - At least 10+ years of experience in social media, digital marketing, audience development, and/or content strategy - Significant experience leading social strategy for live entertainment moments including events, awards shows, music, sports, or other real-time cultural properties - Proven success growing audiences and delivering measurable engagement, video, traffic, and revenue results - Demonstrated experience managing social agencies, production vendors, and complex multi-platform campaigns - Experience supporting sponsored social, branded content, paid amplification, and client-facing deliverables - Strong knowledge of major social platforms, publishing practices, paid media, analytics, and content formats - Experience with live-event content capture, real-time publishing, rapid-turn video, and social approvals - Strong executive communication, presentation, negotiation, and relationship-management skills - Ability to work nights, weekends, and travel as required by live-event production schedules

Benefits

  • PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family . PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy. At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.
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Penske Media Corp.

3.5 Glassdoor

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Gold Derby and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.

Founded in 2003
Los Angeles, California, USA
338 employees (99 in marketing)
60% recommend to a friend
74% CEO approval

Salaries

Posted range

$155K/yr – $170K/yr

Taken straight from the job posting.

See all Penske Media Corp. salaries

Marketing Team

Marketing Team Size
71 (21% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$200M
Last Raise
$200M
Corporate Round, 8 years ago

Funding History

  • Feb 2018
    Corporate Round • $200M

Traffic Signals

Monthly Visitors
196.8K
Traffic Source Mix
Search
32.4%
Direct
54.2%
Referral
4.9%
Social
8%
Paid
0.3%

Headcount Trend

Current headcount: ~338

Recent News

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Dick Clark Productions: Head of Social

Penske Media Corp. · Los Angeles, CA · Hybrid