Designer, Visual Merchandising & Experiential Design - Industrial Color Extended

New York City, NY (Hybrid)

$70K/yr – $85K/yrMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the development and execution of visual merchandising concepts from ideation through prototyping and presentation, ensuring alignment with marketing strategies and global/local adaptations.

  • Translate strategy into actionable guidelines and planograms
  • Collaborate with project managers, vendors, and regional teams to drive high-quality experiential activations

Job Description

Responsibilities

  • Concept Development & Visualization: Contribute to the ideation and development of innovative visual merchandising concepts and experiential design strategies that elevate brand presence and drive consumer engagement across various retail touchpoints
  • Creative Execution & Prototyping: Develop and execute detailed mock-ups, high-fidelity renders, and technical drawings for proposed merchandising solutions and experiential activations, ensuring design integrity and practical feasibility
  • Presentation & Communication: Prepare and deliver clear and engaging presentations to internal stakeholders, including marketing teams and zone partners, effectively communicating design intent and strategic rationale
  • Liaison & Alignment: Serve as the primary liaison between creative strategy and concept development, working closely with Project Managers in Visual Merchandising and Experiential Design to translate strategic vision into actionable directives and guidelines
  • Marketing Integration: Ensure all visual merchandising and experiential designs are fully aligned with marketing strategies and messaging, effectively supporting campaigns and product launches
  • Global & Local Adaptation Support: Collaborate with regional/zone teams to support the adaptation and localization of global visual merchandising guidelines and experiential concepts, ensuring relevance and impact across diverse markets
  • Guideline & Directive Development: Assist in the establishment, development, and maintenance of comprehensive visual merchandising guidelines, directives, and planograms to ensure consistent brand representation and execution excellence
  • Vendor Communication: Support coordination with external vendors and production partners to ensure high-quality execution of merchandising elements and experiential activations for strategic initiatives

Requirements

  • Bachelor's degree in Graphic Design, Industrial Design, Architecture, Environmental Design, Visual Merchandising, or a related creative field
  • 4-5 years of total experience in visual merchandising, retail design, or experiential marketing, preferably within a beauty, fashion, or luxury brand environment
  • A strong portfolio showcasing visual merchandising concepts, experiential designs, and project executions
  • Proficiency in SketchUp and other 3D modeling software, as well as 2D design software (e.g., Adobe Creative Suite - Illustrator, InDesign, Photoshop)
  • Experience with creating presentation decks
  • Understanding of retail environments, consumer behavior, and brand storytelling through physical spaces
  • Creative Vision
  • Strategic Support
  • Strong Communication
  • Collaborative Team Player

Benefits

  • The anticipated salary range for this role is $70,000 - $85,000 annually. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.
  • We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, and commuter benefits.
  • Industrial Color is a division of CoCreativ, a family of integrated creative production companies that includes Globaledit, and Smashbox Studios. We partner with top brands, agencies, and creative professionals providing a full range of essential production services. For over 30 years, we've led the industry through a culture of innovation, bringing state-of-the-art production, post-production and creative technology solutions to our clients.
  • Our headquarters is based in Tribeca, NY, with offices in Los Angeles and studios in Brooklyn and Los Angeles. Our clients include: Amazon, Apple, Christie's, Disney, L'Oreal, LVMH, Mercedes, Michael Kors, Nike, Puma, Rivian, Tiffany & Co, Tumi, Rivian, Warner Brothers Discovery....
Industrial Color logo

Industrial Color

2.7 Glassdoor

Industrial Color has been connecting brands with people since 1991. From concept to launch, we collaborate with our clients to cultivate their vision and expand their creative capacity to engage with their audience in a meaningful way.With 250,000 sq. ft. of studio space across New York and Los Angeles, we provide purpose-driven creative direction, photography, video, post-production, retouching, CGI, AR/VR, and eCommerce production for some of the world’s most iconic brands.With expertise spanning across established and emerging media, our agency’s unique end-to-end capabilities enable us to function as an extension of your team to drive growth, elevate your brand identity, and bring fresh, relevant ideas to life.

Founded in 1991
New York, New York, USA
127 employees (70 in marketing)
39% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
28.6%
Direct
46.8%
Referral
5.8%
Social
17.2%
Paid
1.5%

Headcount Trend

Current headcount: ~127

Marketing Team

Marketing Team Size
12 (9% of company)
Median Tenure
18.9 years
Marketing Roles Posted (Last 30 Days)
3