Design & Field Marketing Associate

Denver, CO (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end brand activation and in-store merchandising program, turning brand strategy into hands-on campaigns, asset creation, and training that lift retail presence and educate frontline teams.

  • Asset Production & Campaign Execution: Create on-brand digital/print assets and manage schedule-aligned deliverables.
  • Retail Merchandising & Experiments: Elevate wholesale/retail visuals, test in flagship stores, and scale successful displays across partners.

Job Description

Responsibilities

  • Execute visually compelling, on-brand digital and print assets in alignment with marketing briefs and campaign calendars.
  • Help with content creation, including photography, post-production editing, and scheduling for social media and e-commerce platforms.
  • Assisting the Social Media Associate to schedule and prepare copy and content for social posts based on brand strategy and current promotions
  • Conceptualize deliverables based on requests, then prepare / present rough drafts
  • Maintain and elevate brand presence across wholesale and retail accounts through strategic merchandising, signage, and promotional material execution.
  • Use flagship store as a testing ground for innovative displays and engagement strategies, then adapt successful initiatives across partner locations.
  • Ensure all brand visuals meet company's identity standards and stay consistent across digital and physical touchpoints.
  • Assist in the creation and development of ongoing training modules and campaigns to educate budtenders and retail staff on products, processes, and consumer benefits—supporting confident brand representation and increased sales.
  • Provide feedback to internal teams on training needs and opportunities for brand improvement.
  • Build and nurture collaborative relationships with store managers, budtenders, and key retail partners to enhance brand presence through strategic product placement and merchandising aligned with the companies brand vision.

Requirements

  • Two years of experience in marketing, communications, public affairs, or event planning.
  • Two years within the cannabis industry in any position
  • Up-to-date MED badge
  • Understanding of the MED rules and regulations
  • Must have reliable transportation

Nice to Have

  • A background or interest in the cannabis industry is a plus

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance
Leiffa logo

Leiffa

Leiffa Brands is an innovative and inclusive cannabis cultivator, solventless extractor, and medical/recreational dispensary. It is our purpose to protect the communal and inclusive characteristics of the cannabis plant by putting people at the center of the cannabis experience. We use science, technology, and education to provide safe and accessible cannabis products to a wide variety of individuals.

Founded in 2018
Denver, Colorado, USA
23 employees (1 in marketing)

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
27%
Direct
49.3%
Referral
6%
Social
16.4%
Paid
1.3%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
1 (4% of company)