Responsibilities

• Grow practice revenue and volumes from existing referral sources and capture business from new referring offices.
• Promote effective marketing tactics through proven digital, traditional, business-to-business and business-to-consumer strategies efficiently utilizing practice’s marketing budget.
• Work each day in the field to effectively promote and educate referral base on a pre-planned cyclical basis through office visits, referral development campaigns, community/educational events, generating reports, tracking return-on-investment, scheduling lunches, patient follow-up, and other tactics as needed.
• Optimize the practice’s referral process by presenting referral data and providing feedback to key stakeholders, including practice surgeon(s), practice leader and/or Regional Operations Director, as needed.
• Monitor, track and report on referral data through practice’s patient management system.
• Maintain marketing budget, spend and expense allocation while promoting effective, efficient use of practice’s marketing allotment – including tracking marketing expenses and spend to stay within practice’s annual budget.
• Plan, coordinate, and attend continued educational events, open houses, and social events, as needed.
• Establish and maintain the practice’s consistent brand identity across promotional materials, print collateral, digital and traditional advertising, online presence, events, and more, as applicable.

Requirements

• Bachelor’s degree in marketing, business administration, or related field of study, or equivalent work experience
• 4+ years of marketing, sales, or account management experience
• Prior healthcare, customer service, or hospitality experience preferred
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and CRM / CMS / PMS software
• Ability to work independently and as part of a team in a constantly changing, fast-paced, high-pressure environment
• Excellent written and verbal communication skills
• Multi-tasking and time-management skills, with the ability to prioritize
• Highly organized and detail-oriented
• Valid driver’s license and reliable transportation
• Ability to travel within a 50-mile radius of practice location(s)
• Working conditions are normal for a professional office environment
• Frequent standing and use of hands to manipulate the keyboard, telephone, files and other equipment