Demand Generation Lead

Itasca, IL (Hybrid)

$140K/yr – $170K/yrSenior LevelFull time

Posted 3 days ago

Job Summary

Lead B2B demand generation and GTM motions for enterprise AI and cloud solutions, owning programmatic and ABM initiatives, and driving cross-functional execution across global teams.

Own end-to-end demand generation programs and ABM motions.
Collaborate with sales, product, and marketing to translate AI concepts into business value.
Operate with a data-driven, hands-on approach to build scalable processes and outcomes.

Job Description

Requirements

Proven experience in B2B enterprise software demand generation, sales, or GTM roles — ideally in AI, data, cloud, or platform solutions.
Track record of leading or building demand generation / BDR / market development teams and motions, not just reporting on pipeline.
Strong understanding of enterprise sales processes and seller behavior.
Experience building and executing programmatic, account-based demand generation initiatives.
Strong data-driven mindset with the ability to build and optimize processes from scratch.
Experience working in global, matrixed organizations.
Leadership that combines strategic direction with hands-on execution — willing to build, run, and iterate directly alongside the team.
Highly resilient and self-motivated, able to operate in ambiguity and handle pushback.
Strong influencer and communicator — able to drive behavior change across the field without direct authority.
Ability to translate complex AI concepts into simple, compelling, industry-relevant narratives.

Preferred

Experience in industries such as Manufacturing, Construction, Energy, Aerospace & Defense, or other asset-intensive sectors.
Exposure to AI-led solutions and complex, multi-product sales environments.
Curiosity about industrial markets — our buyers respect people who understand their world.

Benefits

Flexible paid time off, including sick and holiday
Medical, dental, & vision insurance
401K with Company contribution
Flexible spending accounts
Life insurance and disability benefits
Tuition assistance
Community involvement and volunteering events

IFS

4.2 Glassdoor

IFS is the world’s leading provider of Industrial AI and enterprise software for hardcore businesses that service, power and protect our planet. Our technology enables businesses which manufacture goods, maintain complex assets, and manage service-focused operations to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability. Industrial AI is IFS.ai IFS Cloud is a fully composable AI-powered platform, designed for ultimate flexibility and adaptability to our customers’ specific requirements and business evolution. It spans the needs of Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), Supply Chain Management (SCM), Information Technology Service Management (ITSM), and Field Service Management (FSM). IFS technology leverages AI, machine learning, real-time data and analytics to empower our customers to make informed strategic decisions and excel at their Moment of Service™. IFS was founded in 1983 by five university friends who pitched a tent outside our first customer's site to ensure they would be available 24/7 and the needs of the customer would come first. Since then, IFS has grown into a global leader with over 7,000 employees in 80 countries. Driven by those foundational values of agility, customer-centricity, and trust, IFS is recognized worldwide for delivering value and supporting strategic transformations. We are the most recommended supplier in our sector. Visit ifs.com to learn why. Follow us on Twitter: @ifs Facebook: www.facebook.com/ifsdotcom Instagram: www.instagram.com/ifs.ai Visit the IFS Blog on technology, innovation and creativity: https://blog.ifs.com/

Founded in 1983

Linköping, Östergötland County, SE

9K employees (343 in marketing)

www.ifs.com

85% recommend to a friend

90% CEO approval