Responsibilities

• Own the strategy, execution, and optimization of end-to-end demand generation campaigns across CRA’s cybersecurity portfolio
• Manage multi-channel campaign execution including email, landing pages, social promotion, content syndication, and partner amplification
• Oversee day-to-day campaign management including timelines, asset coordination, deployment schedules, QA, and delivery
• Collaborate closely with Customer Success and Sales teams to ensure alignment on messaging, targeting, and client objectives
• Partner with marketing operations and designers to develop compelling, performance-driven campaigns tailored to cybersecurity audiences
• Work cross-functionally to help define targeting criteria, testing strategies (A/B testing), and performance benchmarks across campaigns
• Manage social media execution for demand generation programs, ensuring alignment with campaign goals and audience intent
• Monitor and optimize key performance metrics including conversion rates, engagement, and ROI
• Deliver post-campaign reporting and insights, translating performance data into actionable recommendations for future programs
• Support continuous improvement initiatives across campaign workflows, turnaround times, and scalability

Requirements

• 3+ years of experience in B2B demand generation or campaign management, preferably in cybersecurity, technology, SaaS, or media
• 3–5 years of overall marketing experience, with a strong focus on demand generation, campaign execution, and performance optimization
• Proven experience managing webinars, virtual events, and/or content syndication programs using a multi-channel approach
• Hands-on experience with email marketing, landing page optimization, A/B testing, and campaign analytics
• Familiarity with marketing automation platforms such as Marketo (preferred), Eloqua, HubSpot, or similar
• Experience working with audience segmentation, ICP targeting, and lead qualification frameworks
• Strong copy instincts with the ability to guide messaging and positioning (hands-on copywriting experience a plus)
• Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously
• Comfortable working in a fast-paced, deadline-driven environment
• Experience collaborating with internal stakeholders and external vendors
• Client-facing experience is a plus

Preferred

• Hands-on copywriting experience a plus