Responsibilities

• Own Bitcoin Dollar's presence on X/Twitter — write threads, posts, and commentary that build a following and position BTCD as a must-watch DeFi primitive
• Build and moderate active communities on Discord and Telegram, fostering genuine engagement rather than noise
• Develop Bitcoin Dollar's brand voice and content engine — translate complex protocol mechanics (omega hedging, TRD, internal RFQ) into compelling, accessible narratives
• Identify, recruit, and manage relationships with KOLs, DeFi influencers, and crypto-native content creators to amplify awareness
• Drive listings and visibility on DefiLlama, DeFi Pulse, CoinGecko, Zapper, and major DeFi aggregators
• Design and launch community growth programs including referral loops, early depositor incentives, points programs, and community campaigns to bootstrap and retain TVL
• Represent Bitcoin Dollar in Twitter Spaces, podcasts, and community calls to build brand credibility
• Track and report on community and social metrics — follower growth, engagement rates, Discord/Telegram activity, and conversion from community to depositor
• Serve as the voice of the community to the team — surface user feedback, sentiment shifts, and competitive chatter that should inform product and positioning decisions

Requirements

• 3+ years in community management, social media, or content creation in crypto/DeFi — with a personal track record on Crypto Twitter
• An active, established X/Twitter presence in the crypto ecosystem — we care less about follower count and more about who follows you. Real engagement and real relationships with DeFi builders, researchers, and allocators matter more than vanity metrics
• Deep understanding of DeFi mechanics: yield farming, liquidity provision, vaults, staking, governance tokens — you're a user, not just an observer
• Excellent written communication — you can explain complex DeFi concepts in threads and posts that people actually want to read and share
• Experience building and moderating Discord and/or Telegram communities from early stage
• Strong relationships with KOLs, DeFi influencers, and crypto media — you know who to call
• Creative and prolific — you can sustain a high-quality content cadence without a team behind you
• Scrappy, self-directed executor who thrives building from scratch at an early-stage protocol
• Comfortable with AI tools and workflows to amplify output

Preferred

• Experience at a yield-focused or stablecoin protocol (Ethena, Sky, Morpho, Pendle, Aave, Yearn, Lido, or similar)
• Track record of securing DeFi media coverage, podcast appearances, or crypto press placements
• Experience designing and launching token incentive programs, points systems, or community campaigns
• Familiarity with on-chain analytics tools (Dune, Nansen, Arkham) for community research and competitive intelligence
• Meme fluency