Deep Eddy - Brand Development Specialist - Austin, TX

Austin, TX (On-site)

$80K/yr – $85K/yrMid Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own local and regional field marketing initiatives that fuse on premise programming with multi-channel activations to move regional growth and brand reach.

  • Own regional field marketing campaigns and activations across social, events, and influencer partnerships.
  • Collaborate with key accounts to tailor consumer campaigns aligned with brand vision and measure performance.
  • Build influencer partnerships and in-market education to deepen loyalty and drive sales.

Job Description

Responsibilities

  • Collaborate with key accounts to develop engaging, consumer-focused marketing initiatives that align with Deep Eddy Vodka’s brand vision.
  • Negotiate and execute localized promotions and activations to enhance brand presence and drive sales.
  • Track and analyze program performance, identifying opportunities for improvement.
  • Plan and implement field marketing campaigns tailored to regional audiences while aligning with national brand initiatives.
  • Manage multi-channel marketing efforts, including social media, traditional media, influencer collaborations, PR, events, and guerrilla marketing.
  • Build partnerships with influencers and complementary brands to expand Deep Eddy Vodka’s reach.
  • Serve as the primary brand ambassador, conducting training sessions, presentations, and events to engage stakeholders and enhance brand loyalty.
  • Conduct research to understand consumer trends, competitor strategies, and market dynamics.
  • Use insights to refine brand positioning and marketing strategies.

Requirements

  • 4+ years of experience in event execution, marketing, or sales within the beverage alcohol industry required.
  • Bachelor’s degree preferred.
  • Strong networking and relationship-building skills.
  • A creative mindset with the ability to design engaging, multi-channel events and activations.
  • Excellent communication and presentation skills, including proficiency in PowerPoint.
  • Resourceful and results-driven, with experience managing budgets.
  • Comfortable working flexible hours, including nights and weekends.
  • Willingness to travel as needed.

Benefits

  • Health and Wellness: Comprehensive health insurance coverage, including medical, dental, and vision plans.
  • Unlimited Paid Time Off: Generous paid vacation days, holidays, and sick leave to help you recharge and maintain work-life harmony.
  • Creative Freedom : Flexibility to craft unique brand experiences while supported by a top-tier team.
  • Professional Growth : Opportunities to lead, learn, and expand your expertise in the dynamic spirits industry.
  • Cultural Alignment : Be part of a supportive, forward-thinking team that values individuality, diversity, and collaboration.
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Greenhouse Agency

End-to-End Solutions for Credit Unions, Banks and InsuranceWe empower marketing, sales and service with unified data that delivers measurable ROI through personalized campaigns, always-on automations, and complete visibility into the customer journey.Marketing AutomationSuccessful personalized marketing starts with unified data. Our proprietary custom data model brings core banking data into HubSpot, seamlessly connecting your CRM with platforms like Jack Henry Symitar, MeridianLink, and dozens of other financial services systems to power always-on marketing automation driving ROI.HubSpot ImplementationWe implement Marketing, Sales, and Service Hubs specifically tailored for financial services organizations. Starting with our custom data integrations as the foundation, we configure each Hub with industry-specific workflows, automated member onboarding sequences, and cross-sell campaigns that drive growth.Platform IntegrationEverything starts with unified data. We develop a plan to automate the import of your data from core banking and loan origination systems into a centralized marketing CRM. This foundation empowers personalized campaigns, always-on automations, and complete visibility into the customer journey.

Founded in 2010
Lake Mary, Florida, USA
72 employees (22 in marketing)

Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
33.4%
Direct
41.8%
Referral
12.7%
Social
9.7%
Paid
1.4%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
19 (26% of company)
Median Career Experience
10 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
5