Data Strategy & Analytics Senior Analyst (Pharma Account)

New York City, NY (Hybrid)

$74K/yr – $85K/yrSenior Level2+ years expFull time

Posted 1 day ago

Job Summary

Own cross-channel performance storytelling and data-driven recommendations while shaping client measurement programs and managing data infrastructure with the DS&A team.

  • Lead cross-channel performance storytelling and actionable insights for clients
  • Own data tech stack and ensure accurate data feeds into automated tools and dashboards
  • Drive custom analyses and measurement programs in collaboration with DS&A teams

Job Description

Responsibilities

  • Lead data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights
  • Support your DS&A leader and work with peers to contribute to each client’s measurement roadmap
  • Manage client relationships and cultivate an understanding of key business questions and success drivers
  • Develop regular reporting on client campaign performance, working with Kepler and partner agency teams to establish strategic recommendations in response to data trends
  • Develop, manage, and execute against, a queue of custom analyses to uncover insights that support optimizations
  • Utilize your natural curiosity to advance client-specific measurement programs and create new solutions
  • Own the full data tech stack for your client teams, ensuring accurate data feeds into automated Kepler tools, our visualization platform, and your own analytics workstreams
  • Grow the collective knowledge of the DS&A department, presenting learnings from your accounts to the rest of the team and providing feedback on department tools and Kepler’s internal technology platform, Kip

Requirements

  • 1-2+ years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a range of digital channels (Search, Display, Social, Video, and Email). Experience in pharmaceutical or healthcare verticals preferred.
  • Proven success at communicating complex insights and analytics, and establishing direct relationships with client stakeholders.
  • Hands-on experience using platforms like Datorama, Looker, Power BI, and/or Tableau to organize and visualize data, and develop strategic insights.
  • Comfort with modern marketing data infrastructure, including ETL tools and data storage solutions, shaping the data’s downstream impact on analytics and insights; experience using SQL for analytics preferred.
  • Experience working with Google Analytics or Adobe Analytics for website tracking and insights; experience using tag management systems like GTM preferred.
  • Familiarity with adtech’s influence on targeting and measurement, and how emerging solutions are shaping the industry.
  • Appetite for learning new technologies and interest in building tools with Kepler tech, cross-team collaboration, and AI support.
  • Excellent listening, written and verbal communication skills, with experience presenting to clients.
  • Effective time management skills – ability to prioritize and meet deadlines and help your team to do the same.

Preferred

  • Experience in pharmaceutical or healthcare verticals preferred
  • Hands-on experience with GTM preferred
  • Experience using SQL for analytics preferred
  • Experience with data visualization platforms like Tableau, Looker, Power BI, or Datorama preferred

Benefits

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • Group RRSP Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave

Salaries

Posted range

$74K/yr – $85K/yr

Taken straight from the job posting.

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Data Strategy & Analytics Senior Analyst (Pharma Account)

Kepler Group · New York City, NY · Hybrid