Data Scientist, Marketing at Zocdoc | New York, USA | $140K/yr – $180K/yr

Zocdoc

Data Scientist, Marketing

New York, USA (Hybrid)

$140K/yr – $180K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven marketing impact by leading attribution, experimentation, and lifecycle analytics to optimize Zocdoc’s paid and CRM channels.

Must-have: 3+ years in marketing data science with SQL and Python/R and experience with attribution or incrementality tests.
Standout: Cross-functional collaboration with Marketing, Product, Finance and Analytics Engineering to deliver actionable insights.

Job Description

Responsibilities

Attribution & Incrementality: Lead the statistical design and analysis of marketing attribution and incrementality studies, collaborating with other Data Scientists to apply advanced methods to quantify the true impact and efficiency of Zocdoc’s marketing investments.
Experimentation: Collaborate with Marketing and Product to design and interpret rigorous experiments (geo tests, conversion lift studies, etc.) that measure campaign impact and optimize key funnel conversion points.
Ad Platform Optimization: Partner closely with Marketing channel owners to identify opportunities across Zocdoc’s advertising platforms (e.g., SEM, Influencer, Offline, etc.) to improve efficiency, maximize ROI, and ensure we’re making data-informed investment decisions.
Lifecycle Analytics: Evaluate engagement and retention across lifecycle touchpoints (email, push, SMS), identifying opportunities to improve patient activation and retention.
Marketing Performance Measurement: Analyze and report on the performance of paid marketing and CRM channels. Identify trends, quantify impact, and recommend optimization opportunities.
Performance Data Assets: Collaborate with Analytics Engineering and Data Engineering to build and operationalize core marketing performance data assets and dashboards, enabling reliable self-serve reporting and consistent performance monitoring across channels.
Executive Storytelling: Create clear, compelling presentations, dashboards, insights and recommendations that influence strategic marketing decisions.

Requirements

Have 3+ years of experience in marketing data science, marketing analytics, or growth analytics roles.
Have experience with marketing attribution, experimentation, or incrementality testing.
Are fluent in translating complex quantitative findings into business-relevant insights.
Have high attention to detail and ability to sense check results and ensure accuracy.
Have a foundational understanding of key statistical concepts, including experimentation and basic predictive modeling.
Bring strong analytical and statistical skills, with proficiency in SQL and/or python or R.
Have partnered closely with Marketing, Finance, and Product stakeholders to measure and optimize performance.
Are detail-oriented, proactive, and thrive in a fast-paced, data-driven environment.

Preferred

Benefits

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation(if salaried) / Competitive PTO (if hourly)
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks

Zocdoc

3.8 Glassdoor

"Zocdoc is the leading healthcare marketplace that aims to help every patient find and book every type of care. Each month, millions of patients visit Zocdoc.com or use the Zocdoc app to find quality, in-network doctors, see their real-time availability, and instantly book appointments for in-person or virtual care. Zocdoc doesn't just make healthcare easier, it also accelerates patients' access to care with the typical appointment happening within 24 to 72 hours of booking.While Zocdoc's mission is to give power to the patient, the company supports healthcare providers, too. Doctors across every state, specialty and segment — from solo practitioners to large hospitals and health systems — rely on Zocdoc to grow their practice, at every stage. With Zocdoc, they can reach new patients where they’re seeking care, save staff time with tools that integrate into their practice software, and delight their patients through great experiences that keep them coming back. Overall, Zocdoc delivers the seamless, modern healthcare experience patients deserve.Before joining the conversation, please review our community guidelines: https://zocdoc.me/social

Founded in 2007

New York, New York, USA

1.2K employees (103 in marketing)

www.zocdoc.com

67% recommend to a friend

86% CEO approval