Data Scientist, Marketing Inference

USA (Remote)

$130K/yr – $160K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the data driven insight engine for marketing by building and validating models, guiding uplift tests, and translating complex analytics into decisions that affect spend and channel strategy.

  • Own and optimize marketing mix and attribution models.
  • Lead analysis of uplift tests with rigorous statistics and translate results for the marketing team.
  • Develop testable models and algorithms to drive measurable business impact across campaigns.

Job Description

Own the data driven insight engine for marketing by building and validating models, guiding uplift tests, and translating complex analytics into decisions that affect spend and channel strategy.

  • Responsibilities: Get insight from an enormous amount of data, and take a proactive role partnering with the marketing team in finding and testing data-driven ideas for improving our efficiency.
  • Responsibilities: Contribute to the development, implementation, and maintenance of our marketing models, including a Bayesian Marketing Mix Model and a Multi-Touch Attribution model.
  • Responsibilities: Monitor and analyze marketing uplift tests with statistical rigor, present the data and insights to the team, and drive marketing decisions.
  • Responsibilities: Look at complex problems and come up with testable models and algorithms that have measurable business impact.
  • Responsibilities: Enjoy great teamwork, have lots of fun, and take pride in building a world-class product that makes a difference in people's lives.
  • Requirements: BSc/MA in a quantitative discipline such as Statistics, Math, Economics, Computer Science, Operations Research, or Engineering
  • Requirements: 3+ years of experience in a quantitative data analysis role involving user behavior (e.g. marketing, product, UI/UX) and large data sets
  • Requirements: Expertise in statistics, especially as it relates to hypothesis testing and experiment design
  • Requirements: Experience analyzing A/B tests as well as experiments with more advanced statistical methods like difference-in-difference, regression discontinuity, or other methods that deal with network effects or panel data
  • Requirements: Experience building predictive models and causal inference models
  • Requirements: Experience analyzing large and complex data sets to drive business insights and decisions
  • Requirements: Expertise in using tools like R and Python for data analysis
  • Requirements: Proven success supporting or making business decisions based on your data analysis
  • Requirements: Excellent communication skills, with experience simplifying complex topics and communicating technical ideas with non-technical audiences.
  • Requirements: Advanced experience with SQL
  • Nice_to_have: Experience with Bayesian modeling methods
  • Nice_to_have: Experience with Marketing Mix Models and Multi-Touch Attribution models
  • Nice_to_have: Experience analyzing two-sided marketplaces
  • Nice_to_have: Experience with B2C, marketplace products
  • Nice_to_have: Experience with BI tools like Tableau and Looker
  • Benefits: Remote work with regular in-person bonding experiences sponsored by the company
  • Benefits: Competitive compensation
  • Benefits: Holistic perks program (including free therapy, employee wellness, and more)
  • Benefits: Excellent health, dental, and vision coverage
  • Benefits: 401k benefits with employer matching contribution
  • Benefits: The chance to build something that changes lives – and that people love
  • Benefits: Any piece of hardware or software that will make you happy and productive
  • Benefits: An awesome community of co-workers
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BetterHelp is the world’s largest online therapy service, facilitating millions of video sessions, voice calls, chats, and messages between therapists and members every month. Since 2013, our network of over 30,000 licensed, accredited, and board-certified therapists have helped more than 4,000,000 people face life’s challenges and improve their mental health.Read how we affected people's lives: www.betterhelp.com/reviews

Founded in 2013
Mountain View, California, USA
3.9K employees (91 in marketing)
71% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
7M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
39.5%
Direct
55%
Referral
2.8%
Social
1.8%
Paid
0.7%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
73 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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