Data Scientist, Marketing at A16Z GAMES | Albany, NY | $140K/yr – $348K/yr

A16Z GAMES

Data Scientist, Marketing

Albany, NY (Remote)

$140K/yr – $348K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the measurement backbone for a full-funnel B2B SaaS brand, turning data into decisions on spend, audience, and creative impact across multiple channels.

Own end-to-end measurement frameworks and channel-level evaluation to guide budget allocation.
Partner with Brand, Email, Lifecycle, Demand Gen and Research to define success metrics and surface actionable insights.
Build and apply models to improve targeting, creative effectiveness, engagement, and campaign performance, then translate findings for executives.

Job Description

Responsibilities

Develop and own end-to-end measurement frameworks, attribution models, and channel-level evaluation tools to assess the impact of Figma's marketing investments across the full funnel and inform budget allocation
Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making
Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement
Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact
Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders
Improve data quality, measurement infrastructure, and reporting capabilities to support a growing marketing organization — establishing standards and processes that scale with the business
Proactively surface new opportunities to improve marketing effectiveness — from audience targeting to spend optimization — and bring data-backed recommendations to senior marketing and business planning discussions

Requirements

5+ years of experience in Data Science or Marketing Analytics, with a track record of supporting Marketing teams and measuring the impact of large-scale brand investments
Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data
Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions
Proven ability to influence senior non-technical leaders and cross-functional teams by translating complex analyses into clear, actionable recommendations

Preferred

Experience with media mix modeling (MMM) or multi-touch attribution (MTA) methodologies
Hands-on experience with marketing data platforms such as Segment, Amplitude, or similar tools
Experience working in a B2B SaaS or PLG environment

Benefits

equity to employees
health, dental & vision
retirement with company contribution
parental leave & reproductive or family planning support
mental health & wellness benefits
generous PTO
company recharge days
a learning & development stipend
a work from home stipend
cell phone reimbursement

A16Z GAMES

Over the past decade, games have radically transformed from packaged entertainment to social network-like online services that scale like consumer technology companies. Today’s games also drive innovation across the entire consumer ecosystem through new methods of engagement, retention, and monetization. We believe that games will play a pivotal role in defining how we socialize, play, and work over the next century.Investing Themes:Game Studios: Today’s best games are continually updated online services whose players form an integral part of the game through multiplayer and user-generated content. These “games-as-a-service” have become rich, interactive social networks whose in-game player friendships rival those made in person. Games x Consumer: The rapidly growing number of gamers worldwide has created a thriving ecosystem of consumer apps to support them. As gaming becomes the top way people spend time, we believe some of the most innovative consumer companies will be built around player communities. Infrastructure: As games evolve into virtual worlds and online services, the demand for the tools and services needed to build great games will only continue to skyrocket. We also believe the coming metaverse will be built by games companies, using games technologies.

Cloud, Iowa, USA

a16z.gg