Data Driven Marketing Analyst - Performance Optimization

New York, USA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven marketing analytics to measure attribution and optimize campaigns using Python, SQL, and BI tools.

  • Must-have: SQL, Python, and visualization/BI experience for attribution workflows.
  • Standout: Cross-functional collaboration with stakeholders and end-to-end attribution processes.

Job Description

Responsibilities

  • The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns.
  • Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders.
  • As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution.
  • Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders
  • Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results

Requirements

  • Education and Experience: Bachelors Degree
  • Successfully completed coursework in statistics, math, economics, or related quantitative field
  • Experience with analytical and data visualization tools such as Tableau, Power BI, etc.
  • Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint
  • Experience: 1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc
  • Must be 18 years of age or older

Preferred

  • Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once
  • Exceptional attention to detail and accuracy
  • Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences
  • Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc.

Benefits

  • Healthcare (Medical, Dental, Vision)
  • Paid Time Off, Volunteer Time Off, and Holidays
  • Employer-Matched Retirement Plan
  • Employee Stock Purchase Plan
  • Short-Term and Long-Term Disability
  • Infertility Treatment, Adoption and Surrogacy Assistance
  • Tuition Reimbursement
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Deluxe

3.7 Glassdoor

As the world’s leading multidisciplinary service provider, Deluxe underpins the media and entertainment industry, servicing premium content creators and distributors. From Global Cinema, Content Distribution, Localization, and Mastering to end-to-end innovation and scale across Streaming, Theatrical, Broadcast and Mobile landscapes, Deluxe helps clients succeed in the new era of global entertainment and consumer engagement anywhere, anyway.

Founded in 1915
Burbank, California, USA
7.1K employees (2,132 in marketing)
72% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
86K
Traffic Source Mix
Search
46.5%
Direct
43.4%
Referral
6.5%
Social
2.9%
Paid
0.6%

Headcount Trend

Current headcount: ~7.1K

Marketing Team

Marketing Team Size
1,516 (21% of company)
Median Career Experience
19 years
Median Tenure
15 years
Marketing Roles Posted (Last 30 Days)
2

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