Responsibilities

• Owning the global Data Center vertical marketing plan, translating vertical business priorities and growth targets into an integrated marketing agenda covering vertical messaging and positioning, campaigns, content, events, executive engagement, and customer storytelling.
• Working with Sales and customer-facing teams to improve readiness for launches and campaigns by developing internal briefs, FAQs, email templates, talk tracks, and related enablement tools
• Partnering with Business and Product Leaders to define Data Center messaging, positioning, value propositions, and differentiators — including buying-group engagement strategies across cloud providers, colocation providers, network equipment OEMs, and system integrators — and ensuring consistency across all customer-facing touchpoints
• Owning the end-to-end Data Center customer journey across web, digital, events, sales, and channel touchpoints; identifying gaps and prioritizing improvements that lift engagement and conversion
• Leading 3Ms Data Center event and thought leadership strategy across industry trade shows, conferences, and customer events. Leads executive and SME visibility across the Data Center vertical in key channels and across events.
• Setting demand generation targets and measurable growth goals for the vertical ($ SQL, MROI, new customer acquisition, share of voice, content hygiene >95%) and using analytics to demonstrate ROI and steer investment
• Collaborating with Integrated Marketing on global vertical campaigns, content, and media activation aligned to Data Center business goals.
• Partnering with Product Marketing on EBO and adjacent NPI commercialization — providing vertical context, buyer insight, and claims input to ensure relevance for the datacenter vertical.
• Partnering with Field & Channel Marketing to translate global vertical priorities into area activation plans and channel partner programs.
• Leading the vertical executive engagement strategy, including customer advisory boards, industry association participation, analyst relations, strategic partnership announcements, and customer advocacy / storytelling

Requirements

• Bachelor’s degree or higher in Marketing, Business, Communications, Engineering (completed and verified prior to start)
• Seven (7) years of combined experience in B2B marketing, product marketing, campaign activation, field marketing, channel marketing, business development, communications in a private, public, government or military environment

Preferred

• Master’s degree is preferred
• Experience leading or managing integrated marketing tactics across digital, content, events, partner marketing, and sales enablement
• Experience working in B2B technology, electronics, interconnect, networking, optical, industrial, or adjacent technical markets
• Ability to manage multiple projects and priorities with strong attention to detail and follow-through
• Strong written and verbal communication skills, including the ability to create or refine customer-facing and internal marketing content
• Strong cross-functional collaboration skills and ability to work effectively in a matrixed organization
• Experience supporting strategic accounts, high-visibility launches, or executive-level customer engagement initiatives
• Familiarity with campaign metrics, reporting, and marketing performance analysis
• Experience coordinating agency partners, creative development, or digital campaign execution
• Proficiency in Microsoft Office tools including Excel and PowerPoint

Benefits

• 3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
• This position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.).