Data Analyst (Marketing)

New York, USA (Hybrid)

$57K/yr – $62K/yrEntry Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven brand reputation work as a Data Analyst in a NYC hybrid role focused on insights for earned and owned channels.

  • Own data collection, reporting, and performance analysis to guide strategy and campaigns.
  • Must-have: 1–2 years of analytics experience and ability to translate data into actionable recommendations.
  • Standout: Roles across brand reputation with cross‑functional collaboration in an independent agency.

Job Description

Responsibilities

  • As a Data Analyst, you will play a key role in transforming data into actionable insights that inform and optimize brand reputation and communications strategies.
  • Working closely with strategists, creatives, and account teams, you’ll monitor conversations, analyze performance, and track cultural and market trends to help shape impactful, data-driven work for our clients across earned and owned channels.
  • Reporting & Visualization: Create clear, visually compelling reports and dashboards for clients and internal teams.
  • Campaign Analysis: Evaluate marketing and PR campaign performance to identify successes, challenges, and opportunities for improvement.
  • Audience & Market Insights: Interpret audience data, monitor competitive activity, and track industry trends to guide messaging and strategy.
  • Data-Driven Strategy: Contribute insights that inform creative ideas, brand positioning, and integrated marketing plans.

Requirements

  • Bachelor’s degree
  • 1–2 years of relevant experience (internship experience welcome)
  • Clear and concise communicator, able to translate data into actionable recommendations
  • Ability to present data and insights in a clear and concise way for different audiences
  • Proficiency in Excel/Google Sheets; familiarity with data visualization tools a plus
  • Experience using AI tools (e.g., ChatGPT, Claude, Gemini, etc.)
  • Understanding of social listening or media monitoring tools (e.g., Sprinklr, Muck Rack, NewsWhip, Sprout etc…)
  • Strong analytical thinking, attention to detail, and problem-solving skills
  • Curiosity about trends in marketing, social media, and brand communications

Preferred

  • Familiarity with data visualization tools (a plus)
  • Experience using AI tools (e.g., ChatGPT, Claude, Gemini) is listed in qualifications but can be considered as a plus in some contexts

Benefits

  • Health Care (Medical, Dental, Vision)
  • Paid Time Off and Company Paid Holidays
  • Summer Fridays
  • 401K Retirement Plan with Company Match
  • Lifestyle Spending Account
  • Paid Parental Leave
  • Commuter Benefits
  • New Business Referral Bonus
  • Employee Referral Bonus
Day One Agency logo

Day One Agency

An independent creative communications agency building legacy through relevance.Fast Company's 2025 and 2024 Most Innovative Companies. Ad Age's 2024 A-List. PRWeek's Outstanding Midsize Agency 2025, 2024, and 2023.

Founded in 2014
New York, New York, USA
241 employees (131 in marketing)

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
42.8%
Direct
45.2%
Referral
8.2%
Social
2.1%
Paid
1%

Headcount Trend

Current headcount: ~241

Marketing Team

Marketing Team Size
90 (37% of company)
Median Career Experience
12 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

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