Data Analyst (Marketing Analytics, Bangkok Based, Relocation provided)

Boston, MA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Lead data-driven optimization for Agoda Performance Marketing, focusing on search and display campaigns and modeling dashboards to guide decisions.

  • Own experimentation, analysis, and optimization across search and display channels.
  • Must-have: 2–3 years of analytics experience with SQL/Python and A/B testing design.
  • Standout: Strong exposure to data science tools and a global, cross-functional team (Bangkok base, relocation offered).

Job Description

Responsibilities

  • Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
  • Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
  • Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

Requirements

  • 2–3 years of experience
  • Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science)
  • Strong English communication
  • Solid business acumen
  • Strong statistical and analytical skills
  • Proficient in Excel and hands-on with data tools (SAS, R, SPSS, Python, VBA, SQL, Tableau)
  • Experience designing and analyzing A/B tests
  • Works independently on daily analytics tasks and provides business recommendations

Preferred

  • Experience in digital marketing
  • Academic research experience
Agoda logo

Agoda

At Agoda, we bridge the world through travel. We aim to make it easy and rewarding for more travelers to explore and experience the amazing world we live in. We do so by enabling more people to see the world for less – with our best-value deals across our 6,000,000+ hotels and holiday properties, 130,000+ flight routes, 360,000+ activities, and more. Agoda was founded in 2005 in Thailand by two lifelong friends with a shared passion for travel. Today, Agoda is part of Booking Holdings [BKNG], and we have more than 7,000 employees from 90 nationalities in offices across Asia Pacific, the Middle East, Europe, and the Americas. In every department – from engineering to customer support – you’ll find that data and technology are at the heart of our culture. There’s never a boring day at Agoda as we aim to make travel hassle-free for everyone. If you’re ready to begin your best journey with us and help us build travel for the world, join us. For properties seeking partnership with Agoda, visit https://connect.agoda.com

Founded in 2005
Singapore, SGP
9.6K employees (528 in marketing)

Traffic Signals

Monthly Visitors
174.7K
Monthly Google Ads Budget
$453.2K
Traffic Source Mix
Search
35.7%
Direct
34.2%
Referral
8.5%
Social
20.8%
Paid
0.6%

Headcount Trend

Current headcount: ~9.7K

Marketing Team

Marketing Team Size
350 (4% of company)
Median Career Experience
2 years
Median Tenure
1.8 years

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