Responsibilities

• Collaborates with various teams to develop content calendars, manage projects and analyze the performance of campaigns.
• Solicits and gathers requests for proposals, promotional campaigns and creative deliverables from agencies, consultants, contractors and media service providers for CVB facilities, programs and events resulting in increased exposure, participation, household penetration rates and revenue.
• Identifies and analyzes scope, requirements, and deliverables to ensure that all project phases are documented appropriately in the CRM system and other tracking documents.
• Compiles project status reports, manages project meetings, identifies potential problems and completion of CVB projects and communicates project timelines to CVB staff members; coordinates with external agencies when necessary.
• Monitors marketing budget and measures the return on investment of marketing expenditures ensuring that marketing dollars are spent effectively.
• Conducts research to analyze competitive landscape, market trends, identify target markets and customer behavior.
• Analyzes third-party partner recaps and invoices to ensure all deliverables were received, payment is provided and internal reviews are completed in a timely and efficient manner.
• Establishes trust and rapport with internal and external stakeholders.
• Maintains a close working relationship with Accounting team members to ensure all finance related elements are completed in a timely and efficient manner including but not limited to budget spending, authorizations and invoices.
• Works in cohesion with the Sales team to create effective marketing tools, collateral and other needs for trade shows, conference events and meetings.