CVB Marketing Content Coordinator at City of Grapevine | Grapevine, TX

City of Grapevine

CVB Marketing Content Coordinator

Grapevine, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive Grapevine CVB's social media program and digital campaigns to grow engagement and followers under the direction of the Marketing & Brand Management lead.

Execute the social media strategy and daily content execution for Grapevine CVB.
Must-have: Bachelor's degree plus 3 years of project management/agency experience.
Standout: Explore AI-powered enhancements to improve performance and cross-channel engagement.

Job Description

Responsibilities

Executes and manages digital media campaigns by building and trafficking organic and paid posts that increases followers and overall engagement.
Develops a content strategy calendar and distribution schedule supporting digital media channels for CVB stakeholders under the direction of the Director of Marketing & Brand Management.
Writes, creates and edits engaging content for social media for Grapevine CVB accounts.
Works with Marketing & Communications team members to create engaging posts, reels and videos.
Analyzes campaign performance and ensures all campaigns are aligned to overall strategies and optimized to key performance indicators.
Responsible for reporting on social media analytics weekly.
Explores opportunities utilizing artificial intelligence (AI) to enhance digital media strategies and performance.
Researches industry trends and news and incorporates relevant information into social media content.
Coordinates engaging online promotions/sweepstakes across social media channels using best practices.
Understands social media strategy, brand voice and guidelines while communicating with audiences efficiently across platforms.

Requirements

Bachelor's degree required in advertising, marketing or related field plus three (3) years of comparable project management and advertising agency experience or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities to perform the essential functions of the job.
Must pass a Federal/National criminal background check and must have a valid Texas driver's license with an acceptable driving record as defined by City policy.
Must pass a pre-employment drug screen.

City of Grapevine

Grapevine, Texas, USA is home to many successful businesses, numerous wineries, fine dining, nationally ranked festivals, and select attractions and resorts. Its economic development efforts are designed to increase visitors and tax revenues through projects emphasizing hospitality, entertainment, and retail uses. Grapevine has earned a well-deserved reputation as one of the nation’s premier destinations by drawing 15 million visitors annually. Grapevine has an ideal central location in one of the world’s most dynamic regions and proximity to the world’s second-busiest international airport, providing ready access to major U.S. and global markets.

USA

398 employees (10 in marketing)

grapevinetexas.gov