Responsibilities

• Own the end-to-end customization function, from intake and prioritization to solutioning, architecture, build, and QA, ensuring every request is evaluated for ROI and complexity before a single line of logic is written
• Develop and maintain a customization playbook that defines how requests are scoped, tiered, and executed, reducing one-off effort and creating repeatable patterns the team can scale
• Build and QA every customization to a high quality bar, scalable, well-documented, and designed to reuse, not rebuild
• Manage the request queue end-to-end with CS and account teams, setting clear SLAs, flagging tradeoffs early, and delivering with enough consistency that CS sees you as their most reliable execution partner
• Own end-to-end campaign production in Iterable, from standard sends to complex multi-step journeys, cross-channel sequencing, and conditional personalization at scale
• Establish and uphold high-quality QA standards across all campaign builds, every send is reviewed against a consistent bar before it touches a member inbox
• Partner with lifecycle strategy to pressure-test designs for feasibility before build begins
• Develop and maintain a modular content library so the team can execute standard builds independently without starting from scratch each time
• Build and scale dynamic content systems that deliver personalized experiences across member segments without requiring bespoke effort each time
• Own the logic behind personalization, segmentation rules, content variations, send conditions, and keep it clean, documented, and reusable
• Partner with Engineering on data point enablement, troubleshooting, and pipeline work that powers the personalization engine at scale
• Own send frequency logic and governance across lifecycle programs, balancing engagement goals with member communication preferences and maintaining guardrails as program volume grows
• Serve as the strategic lead on agency partnerships, directing prioritization, solutioning, and quality across all lifecycle production work handled externally
• Ensure agency output meets Spring Health's quality bar; provide structured feedback and escalate when needed
• Track capacity against demand and flag resourcing issues proactively
• What Success Looks Like

Requirements

• 5–8 years of experience in lifecycle marketing or CRM with a strong hands-on production and execution focus
• Deep Iterable experience required, you should be comfortable building complex journeys, dynamic templates, and modular systems from scratch
• Experience managing a high-volume production queue in a B2B2C or SaaS environment
• Familiarity with agency management and the rhythms of a fast-moving lifecycle marketing team
• Strong attention to detail, clear communication, and the ability to juggle competing priorities without dropping balls
• Comfortable working within a defined platform scope while constantly looking for ways to build smarter and faster within it

Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.