Responsibilities

• Multi-Channel Execution: Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
• Workflow Development: Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
• Content Collaboration: Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity.
• Customer Journey Mapping: Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates.
• Testing Roadmap: Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team.
• Industry Leadership: Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs.
• Engagement Analysis: Lead the reporting on customer behavior, including app usage, email engagement, and web site activity.
• KPI Management: Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation.
• Segmentation Modeling: Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time.

Requirements

• Experience: 4+ years of related experience in CRM, database marketing, or loyalty marketing.
• Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Technical Proficiency: Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Analytical Skills: Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Communication: Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners