Responsibilities

• Program Management
• Manage the operations of the customer marketing program, including planning, guidelines, submissions and approvals.
• Serve as the primary liaison between internal teams and external partners regarding campaign execution and brand guidelines.
• Campaign Development
• Guide partners in developing annual plans and campaigns to drive sales (digital, social, events, etc.).
• Ensure brand standards and messaging consistency across all partner marketing activities.
• Align partner investment strategies with corporate strategies to achieve efficiencies
• Analytics & Reporting
• Track spend, ROI, and performance of funded campaigns.
• Provide insights and recommendations to optimize program effectiveness.
• Partner Enablement
• Collaborate with sales teams to maximize partner engagement and ensure alignment with business goals.
• Compliance & Governance
• Partner with Sales Key Account Manager to maintain program documentation and ensure adherence to co-op guidelines, budget allocation, and financial accountability.
• Additional Responsibilities:
• Forge and nurture strong connections with partners, internal marketing, sales and agencies.
• Adapt and innovate marketing strategies and tactics to stay ahead in the ever-changing marketing landscape.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications or related field
• 5+ years experience in marketing program management, channel marketing, or partner marketing
• 2+ years experience in digital marketing
• Experience developing and managing significant budgets
• Strong project management skills with the ability to manage multiple stakeholders and deadlines
• Able to travel up to 20% when needed
• Ability to work within a corporate environment while pushing for new creative ideas
• Ability to listen and work collaboratively with customers & team members from various functions
• Relationship oriented, self-motivated with a passion to win
• Gage consumers, business partners and cross functional teams
• Understanding of marketing KPI’s and analytics
• Excellent, professional verbal and written communication skills
• Analytical mindset with experience in reporting and program optimization
• Excellent communication, presentation, and relationship-building skills
• Can offer a relocation package if needed
• Legal authorization to work in the U.S. is required. Continental is only able to offer visa support for internals individuals who currently hold an existing valid employment visa.

Preferred

• Experience with franchise/Co-Op marketing models
• 7+ years experience in marketing program management, channel marketing, or partner marketing