Customer Engagement & Digital Marketing Coordinator

USA (Hybrid)

$55K/yr - $80K/yr (Est.)Entry Level, Mid Level2+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Research and generate contact lists (e.g., ZoomInfo)
  • Manage CRM lead lists, segmentation, and tagging (Microsoft Dynamics)
  • Support campaign journeys, newsletter creation, and form workflows
  • Monitor engagement KPIs (opens, clicks, MQL stages), and report insights
  • Collaborate with Sales to support follow-up and lead hand-off
  • Create digital content: newsletters, blogs, landing pages, short-form copy
  • Localize content across the US, Canada, and Mexico when needed
  • Assist with product, solution, and brand campaign execution

Requirements

  • Bachelor’s in Marketing, Communications, or similar
  • 2–4 years of experience in digital marketing or CRM engagement
  • Hands-on with CRM systems (Microsoft Dynamics preferred)
  • Experience with ZoomInfo or lead intelligence tools
  • Familiar with SEO/SEA and basic PPC campaign setup
  • Basic proficiency in digital content tools (Canva, WordPress, Adobe, etc.)
  • English fluency required; Spanish or French a plus
  • Strong writing/editing, attention to detail, and proactive mindset
Bizerba logo

Bizerba

3.0 Glassdoor

Bizerba is one of the world's leading suppliers of precision products and integrated solutions for slicing, processing, weighing, testing, order picking, labeling and payment. As an innovative company, the Bizerba Group is continuously driving forward the digitalization, automation and networking of its products and services. In this way, Bizerba offers its customers from trade, commerce, industry and logistics greater added value with complete state-of-the-art solutions. From hardware to software, apps, and cloud solutions, all complemented by the appropriate labels or consumables, Bizerba adheres to the motto 'unique solutions for unique people'. Bizerba was founded in 1866 in Balingen / Baden-Württemberg and is today one of the top players in 120 countries with its solutions portfolio. The family-run company, now in its fifth generation, employs around 4,500 people worldwide and has production facilities in Germany, Austria, Switzerland, France, Italy, Spain, Serbia, UK, China, Canada and the USA. In addition, the group of companies maintains a worldwide network of sales and service locations.

Balingen, Baden-Württemberg, DEU
2.5K employees (42 in marketing)
60% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
90.3K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
42.5%
Direct
44.2%
Referral
7.8%
Social
3.9%
Paid
1.4%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
42 (2% of company)