Responsibilities

• Cultural Intelligence
• You will help steer Invisible Dynamics’ cultural edge — ensuring both ID and our work stay culturally current, credible, forward-looking and visible — and help unlock experiences that extend our ideas into real cultural presence.
• Client-Focused (how We Help Our Clients Stay Ahead)
• - Bring a cultural scout mindset, identifying emerging talent, cultural movements, scenes, platforms, and shifts.
• - Translate those cultural signals into clear, actionable inputs for Strategy and Creative (e.g., how culture is moving, what feels overdone, what feels next).
• - Define the Culture Pillars for our clients, in conjunction with the Strategy team, and create a quarterly Culture report for each of our AOR partners.
• - Spearhead talent and music choices that deepen our brand’s creative worlds, storytelling and cultural relevance.
• - Help clients show up in culture through the right format: dinners, performances, pop-ups, creator moments, editorial partnerships, or community-led programming.
• ID-Focused (how We As a Creative Business Stay Ahead)
• - Build and nurture a network of cultural connectors (stylists, music supervisors, labels, artists, photographers, models, DJs, venue owners, curators, editors, creators, agents, managers).
• - Build Invisible Dynamics reputation as a cultural leader, identifying and prioritizing the cultural moments that matter most to ID — through partnership opportunities, event programming, comms and awards entries.
• - Be a visible participant in key cultural moments in LA (and beyond).
• Cultural Casting
• Casting & Talent Strategy
• - You will lead the full casting function at Invisible Dynamics. This includes:
• - Developing thoughtful, culturally-compelling long-lists and short-lists that adhere to the strategic brief and talent criteria.
• - Conducting feasibility assessments, and presenting compelling casting rationale to internal teams and clients.
• - Translating cultural intelligence, industry insight, and audience understanding into casting choices that elevate campaign narratives and client ambitions—adhering to the criteria defined by the Strategy team.
• Talent Relations & Business Affairs
• - Be the face of ID within the talent ecosystem, cultivating and maintaining strong relationships with talent, agents, managers, and publicists.
• - Lead all outreach, negotiations, and deal structures—ensuring clarity, alignment, and smooth progression from initial interest through to contracting.
• - Unlock opportunities for clients, streamline negotiations, and ensure ID is always positioned as a preferred partner.
• Collaboration & Integration
• - Work seamlessly with Strategy, Creative, Production, and Client Services teams to ensure casting decisions reflect strategic objectives, enhance creative concepts, and function operationally.
• - Partner with Strategy and Creative in selecting talent who meaningfully amplify campaign ideas, and Production to ensure deliverables, on-set needs, and timelines are clear and achievable.
• - Identify and execute against opportunities to integrate casting into the broader ecosystem—not as a siloed function, but as a strategic driver of the work.
• End-to-End Casting Execution
• - Own the casting journey from developing talent selects from the initial brief through post-production, ensuring every stage—early feasibility, shortlisting, client alignment, negotiations, on-set management, and talent approvals—is executed with rigor, foresight, and excellence.
• - Manage expectations, mitigate risks, and maintain momentum throughout the casting process, ensuring clients experience clarity, confidence, and high-quality outcomes at every step.
• On-Set & Post-Campaign Leadership
• - On set, ensure talent have a seamless and positive experience, representing ID with professionalism and warmth.
• - Guide talent and agents through posting protocols, content distribution expectations, and deliverables tracking.
• - Post-campaign, maintain relationships, identify future opportunities, and contribute to a long-term ecosystem of talent aligned with client and agency growth.
• Logistical Requirements
• - The Culture Director will be based out of our Los Angeles office, with a commitment to in-person collaboration. Monday–Thursday required in office; optional work-from-home Fridays. Travel (US and international) may be required. As a full-time employee, extended hours—including evenings and weekends—may be necessary to meet client deadlines and production timelines.